Speak to your audience using their language and tell them what they care about.? JONATHAN LISTER How to use digital channels to create your Fashion Brand? Jonathan Lister quickly shows us how important it is to use the language of our audience so that they easily understand the message we want to convey and provide...
We all agree that Instagram is one of the most important social networks for a brand and that it is currently experiencing a moment of unprecedented popularity. Not taking advantage of this would be unforgivable, especially since managing an account is not that difficult if you know how. Below...
The most frequent mistake in using social media for images (wasting time and money) is to publish content without any criteria. The objective of a company profile is not to publish pretty pictures, but to attract new customers through image appeal. Publication alone offers no guarantee of the result. For...
We live in a very visual world, where storytelling is done with memes and Instagram Stories, so it is a fact that having a visual strategy is vital for a brand. On social networks, in fact, images can work very well even when they do not act as a complementary element to a...
That the visual component is crucial in fashion marketing, I think it goes without saying. In the fashion world, the eyes have always been the first link between the customer and a product or message. Today, however, the communicative power of images has reached stellar levels, in a continuous flow of visual content...
Although a corporate blog is quite different from a personal one, we must not forget that a blog still needs readers: a blog that does not get read is a blog that does not convert, and a blog that does not convert is a waste of time and resources. If you want what you...
Are those Crocs? Kane x Crocs It was June 2016, when during London Fashion Week, Christopher Kane opened the dance by having models parade through a dark warehouse flooded with ?90s electronic music while wearing marbled, stone-studded Crocs. A year later, as the fashion system is...
Now that we have a clear idea of what a quality fashion blog looks like, have better defined what its posts should contain and have analysed famous case studies, among which Leandra Medine and Tavi Gevinson stand out, one basic question remains: why should an emerging fashion designer need a blog? Because.
One of my favourite Wes Anderson films is Moonrise Kingdom. In particular, I like when Sam asks Suzy: "What kind of bird are you?", and she replies: "I am a crow". When we put on a costume our identity changes ? even if only temporarily. Moonrise Kingdom Alessandro Michele creates costume collections for Gucci...
It is not news that streetwear is a male thing. The whole scene is run by males who aim to cater to an audience of other males and, even at the lower end, most brands only produce men's sizes. And if streetwear is not just clothes but a real ...
Don't miss all the updates I regularly post on my YouTube channel.
Sign up by pressing the red button below:
Turn your dream into an entrepreneurial project.
STYLE OFFICE:
Viale Vittorio Veneto, 8/D
21013 Gallarate VA
tel: 351 708 0100
LEGAL HEADQUARTERS:
Evolve Marketing SRL
Via San Martino 23, Reggio Emilia, 42121
Tax code and VAT number: 02916450352
Marketing with ? by EVOLVE
![What are Pre Collections? A quick guide not to get lost in the fashion calendar! [Podcast]](https://i.ytimg.com/vi/iPWRY--iQPg/hqdefault.jpg)
English 
Italian 
French 
German 
Chinese 
Japanese