Copywriting is the art of writing words that sell. It's not just about telling people that your product is great and that they should buy it. It's about taking the time to understand what makes your potential customers take action and then using language that will resonate with them to make them...
This article is brought to you by Be A Designer, the fashion office that makes your Brand. The accelerating dynamics triggered by the blockade of the textile industry -one of the most dynamic sectors in society- due to COVID-19, are reflected today and travel in parallel with the entry of the digital era. The marketing mix emerging in 2021 between offline tools...
If you already have made prototypes or models and are looking for ways to produce them, you've come to the right place! Let's take a quick look at all the steps to produce your fashion production. How many garments must your fashion production contain? This is certainly important, since...
Fashion and fashion brands are going through a new era, completely different from what existed before. Not so long ago, the fashion world was still dominated by the idea of craftsmanship and the distribution channels used were the traditional ones we are all familiar with...
We all agree that Instagram is one of the most important social networks for a brand and that it is currently experiencing a moment of unprecedented popularity. Not taking advantage of this would be unforgivable, especially since managing an account is not that difficult if you know how. Below...
What is fashion? I think this is a seemingly simple question but one that hides great complexity within itself. In this article I will analyse some of the meanings and definitions of ?fashion? and list some of the characteristics that make many fashion companies and brands crisis-proof! We just walk out of the house and see clothes ...
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