Do we need new designers? Making fashion in the times of fast fashion and the mass market
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Do we need new designers? Making fashion in the times of fast fashion and the mass market

Do we need emerging fashion designers in 2022? When the whole world revolves around fast fashion and the mass market, is there still room for those who want to start NOW? Italy has always been considered the home of new designers, and despite the fact that there are so many fashion schools, academies that give birth to new designers every year,...

How do you design a fashion product?
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How do you design a fashion product?

Learn the principles of product design and discover how to build fashion products by following our Be A Designer method When you start building a collection, you must always keep in mind that it is born within a well-defined ecosystem and must respect its rules in order to always be coherent. To make fashion, we do not...

How to become a real designer and start selling (without fashion school)
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How to become a real designer and start selling (without fashion school)

Making fashion has always been the prerogative of fashion designers, at least that is what we are used to thinking. For those who, like me, work as an insider, i.e. from behind the scenes, the reality is much more complex. In fact, the stylist is just the tip of the iceberg, the one who puts his or her face, the one who puts...

Private label - what it is and when to use it
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Private label - what it is and when to use it

An increasingly popular phenomenon is that of Private Labels. Thanks to specialised garment makers, it is possible to take ready-made garments and customise them with your own label! In this article we will look at the pros and cons of this type of production. For orientation, look at our Fashion Business Canvas...

4 important mistakes of those starting to sell fashion online
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4 important mistakes of those starting to sell fashion online

Where do I start selling online? How do I start selling clothing online? How much does it cost to open an e-commerce? It may sound trivial, but the tools used to sell fashion online are not always easy to choose. Take, for example, communication tools such as Instagram, Facebook or the various social networks, which are not always the...

Collection ready and brand in mind? Tips on how to start your own fashion start-up.
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Collection ready and brand in mind? Tips on how to start your own fashion start-up.

Fashion Start-Up from dream in the drawer to project Collection ready and Brand in the head? Tips on how to start your own Start-Up. There comes a point in every creative or designer's life where they decide to get involved. It doesn't matter if it happens right after finishing fashion school or academia or after...