How to create a clothing brand: a guide to creating a fashion brand
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How to create a clothing brand: a guide to creating a fashion brand

How to create your clothing brand in 11 essential steps Creating a successful clothing brand requires not only an excellent understanding of the fashion world, but also a well-defined strategy and a strong sense of identity and consistency over time. You don't need me to tell you this, you will surely have realised...

From Blogger to Content Creator: A Brief History of Fashion Blogging
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From Blogger to Content Creator: A Brief History of Fashion Blogging

Table of Contents From Blogger to Content Creator: A Brief History of Fashion Blogging in 2023 The fashion blogging phenomenon started around 2004-2005, when platforms such as Blogger and WordPress made blogging accessible to everyone. If we were talking about it now with a member of Generation Z, they would probably point at us as...

How to use digital channels to create your fashion brand
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How to use digital channels to create your fashion brand

Speak to your audience using their language and tell them what they care about.? JONATHAN LISTER How to use digital channels to create your Fashion Brand? Jonathan Lister quickly shows us how important it is to use the language of our audience so that they easily understand the message we want to convey and provide...

Do you have a visual strategy or are you just posting pretty pictures?
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Do you have a visual strategy or are you just posting pretty pictures?

That the visual component is crucial in fashion marketing, I think it goes without saying. In the fashion world, the eyes have always been the first link between the customer and a product or message. Today, however, the communicative power of images has reached stellar levels, in a continuous flow of visual content...

How to make your brand very social
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How to make your brand very social

If there is one question every brand should constantly ask itself, it is this: are we social enough? To be successful, it is not enough to create a pleasant shopping experience or a beautiful product. It is about making this experience so intense that it entices every customer to show it off and the product so wonderful that the shopper instinctively knows that he or she is...

Anatomy of a professional fashion blog
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Anatomy of a professional fashion blog

Whenever the topic is writing for the web, it is repeated that it is essential to create quality content, as if it were not obvious that posts copied and pasted from other blogs, uninteresting, imprecise and badly written are of no interest to anyone, besides being badly indexed by search engines. On how to do this, however,...