Can a trend really be predicted?
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Can a trend really be predicted?

You may have heard of normcore. Normcore' is one of the trends of the century, so much so that it threatened to be the word of the year for the Oxford English Dictionary in 2014, going head-to-head with 'bae'. The term was launched by the agency/art collective K-Hole during the presentation of generational branding at the Serpentine Gallery in London in...