Social Media Management for Fashion Brands
Instagram, TikTok, Pinterest: we manage your social media channels with professional content, active community management and a strategy that builds brand awareness and desirability.
Request a free consultationWhy entrust social media to fashion industry professionals
My name is Corrado Manenti, and one of the things I see most often in emerging brands is this: talented designers who spend hours creating content for social media, taking precious time away from design and product development. Or, conversely, profiles that are abandoned because "there's no time".
Social media is not optional for a fashion brand. It is the digital showcase of your brand, the first touchpoint for most potential customers. But managing them well requires time, specific skills and consistency — three things that are often lacking when you are busy building collections.
Our social media management is not generic. We know the fashion industry, we know what works and what doesn't, we speak the language of fashion. You don't have to explain the difference between a basic garment and a hero piece: we already know.
The channels we manage
The main channel for fashion. We manage curated feeds, daily stories, and high-performing reels. Hashtag strategy, collaborations, community management. This is where the brand image is built.
TikTok
The channel for Gen Z and viral trends. Authentic content, behind-the-scenes footage, styling tutorials. You don't need to be perfect, you need to be real. Great for brands with a strong personality.
Underrated but extremely powerful for fashion. Qualified traffic, users in the research and inspiration phase. Visual SEO, themed boards, optimised pins. ROI often higher than Instagram.
For B2B: buyers, showrooms, trade press. Professional positioning, industry content, strategic networking. Essential if you also sell to the trade.
What our social media management includes
- Social media strategy — Defining objectives, tone of voice, pillar content, KPIs to monitor
- Editorial Calendar — Monthly content planning, aligned with launches and seasonality
- Content creation — Photos, graphics, videos, carousels, reels. We produce everything in-house or with your material.
- Copywriting — Captivating captions, storytelling, effective calls to action
- Hashtag strategy — Research and selection of hashtags to maximise organic reach
- Community management — Responding to comments and DMs, managing interactions, moderation
- Analysis and reporting — Monthly report with metrics, insights, and recommendations
- Collaborations — Identification and management of collaborations with influencers and creators
How we work: our process
Onboarding and analysis
We study your brand, your competitors, and your target audience. We analyse existing profiles: what works, what doesn't, and what opportunities exist. We define your objectives together.
Strategy and setup
We create a comprehensive social media strategy: pillar content, tone of voice, frequency, format. We optimise profiles: bio, links, highlights, feed aesthetics.
Editorial Calendar
We plan the month's content: type, copy, visuals, publication times. Shared calendar for approval before publication.
Content creation
We produce content: graphics, photo editing, video editing, copywriting. We use your material or create it from scratch based on the package you choose.
Publication and community
We publish according to schedule, monitor interactions, respond to comments and DMs. We manage the community as if we were you.
Analysis and optimisation
Monthly report with all metrics: reach, engagement, follower growth, top performing content. Alignment call to optimise strategy.
How much content do we publish?
The frequency depends on the package chosen and the objectives. Here are some guidelines:
Basic Package
8–12 feed posts per month + stories 3–4 times a week. Ideal for maintaining a constant presence without high investment. Basic community management.
Growth Package
16-20 feed posts per month + daily stories + 4-8 reels. For brands that want to actively grow. Comprehensive community management, influencer outreach.
Premium Package
Intensive multi-channel management: Instagram + TikTok + Pinterest. Daily content, weekly reels/TikTok, coordinated campaigns. For brands ready to dominate social media.
What about the product photos?
High-quality photos are essential for product content. We can work with the material you have (previous shoots, e-commerce photos) or organise dedicated shoots with our media team. We produce lifestyle content, graphics and videos ourselves.
Who is this service for?
- Brands that want a professional social media presence but they don't have time to manage it
- Brands that post in a manner irregular and they want consistency
- Brands that have content (photos, videos) but they don't know how to use them to their best advantage
- Brands that want grow organically before investing in advertising
- Designers who prefer focus on the product outsourcing marketing
Free up your time, entrust your social media to us
Let's build a social media presence together that reflects the value of your brand.
Book a free consultationFrequently asked questions about Social Management
It depends on the package. We can work with your material (shoots, e-commerce photos, behind-the-scenes footage) or create original content: graphics, video editing, reels. For complete photo shoots, we collaborate with our media team.
Yes, community management includes managing comments and DMs. Let's define the guidelines together: standard responses, when to forward requests to you, how to handle questions about orders/products. You will always be copied on important conversations.
Absolutely. We work with a shared calendar where you can see all scheduled content (visuals + copy) at least one week in advance. You can approve, request changes or suggest alternatives.
Organic growth takes time and consistency. The first improvements in engagement can already be seen in the first month. For significant follower growth, consider 3-6 months of continuous work. Social media is a marathon, not a sprint.
Social media management is organic. We have a dedicated service for advertising campaigns (Meta Ads, TikTok Ads): Fashion Advertising Campaigns. The two services often work in synergy to maximise results.
Yes, in fact, it's the ideal time to set everything up correctly from the outset. For brand new businesses, we start by creating profiles, defining the visual identity for social media, and developing a launch strategy. The first few months are crucial for laying the foundations.
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