ADV campaigns for fashion brands
We create advertising campaigns on Meta, Google, and TikTok that bring visibility, qualified traffic, and concrete sales to your brand. Tailor-made strategies with scalable budgets.
Request a free consultationWhy should an emerging fashion brand invest in advertising?
My name is Corrado Manenti, and in over 14 years of experience supporting emerging designers, I have seen one truth repeat itself consistently: Brands that invest strategically in advertising grow faster. of those who rely exclusively on organic growth.
Don't get me wrong: organic content, community building and word of mouth are essential. But in a saturated market like fashion, where new brands are emerging every day and people's attention is increasingly fragmented, relying solely on free visibility means condemning yourself to very slow growth — or worse, invisibility.
When done properly, digital advertising is not an expense: it is an investment. investment with measurable return. Every euro spent can be tracked, every result can be analysed, every campaign can be optimised to perform better.
The advertising channels we manage for fashion brands
Not all channels work the same way for fashion. Each platform has its own characteristics, audience and formats. Our experience allows us to choose the right mix for each brand.
Meta Ads (Facebook & Instagram)
The primary channel for fashion. Advanced targeting by interests, behaviours, and lookalikes. Visual-first formats perfect for clothing items. Ideal for awareness, traffic, and conversions.
Google Ads
Search Ads to target people actively searching for products like yours. Shopping Ads to show your items directly in search results. Display and YouTube for remarketing and awareness.
TikTok Advertisements
The channel for Gen Z and younger Millennials. Native content that doesn't look like advertising but performs like it. Perfect for brands with a strong, distinctive identity.
Pinterest Advertisements
Highly qualified traffic from users in the inspiration and purchase planning phase. Excellent for brands with refined aesthetics. ROI is often underestimated but excellent.
Our process: from strategy to optimisation
We don't believe in "set and forget" campaigns. Effective advertising is a continuous process of testing, analysis and improvement. Here's how we work:
Analysis and strategy
We study your brand, positioning, target audience and competitors. We define clear and measurable objectives (awareness, traffic, leads, sales). We choose the most suitable channels and formats.
Budget and timeline definition
We design a realistic media plan based on your budget. We define KPIs to be achieved and testing timelines. No unrealistic promises: only projections based on data.
Creative creation
We produce visuals, copy and videos optimised for each platform. We test multiple variants to find the ones that perform best. Creativity is often the deciding factor.
Technical setup
We configure pixels, API conversions, and product catalogues. We set up advanced tracking to measure every touchpoint. We create customised and lookalike audiences.
Launch and optimisation
We launch campaigns and monitor them daily. We optimise budgets, targeting and creativity based on real data. We scale what works and stop what doesn't perform.
Reporting and analysis
Weekly or monthly reports with all KPIs: impressions, clicks, CPC, CPM, ROAS, CPA. Regular calls to analyse results and plan next steps.
What our advertising service includes
- Comprehensive advertising strategy — Analysis, planning, channel selection and budget allocation
- Advertising account setup — Business Manager, pixels, conversions, catalogues
- Creative creation — Static graphics, carousels, short videos, persuasive copy
- Campaign management — Daily monitoring, continuous optimisation, A/B testing
- Advanced targeting — Custom audiences, lookalikes, dynamic retargeting
- Transparent reporting — Shared dashboard, periodic reports, alignment calls
- Strategic consulting — We are not just executors, we are strategic partners.
Who is this service for?
Advertising campaigns work best when there is a solid foundation on which to build. This service is ideal for:
- Brands that already have a defined and validated product
- Brands with a'clear visual identity and consistent
- Brand with a active e-commerce or a functioning sales system
- Brands ready to invest at least €500-1,000/month advertising budget
- Brands that want scale sales in a predictable and measurable way
Not ready for advertising yet?
If you are in the early stages of your project — still defining the product, identity or target audience — I recommend starting with a strategic consultancy. Advertising amplifies what already works, but it cannot compensate for fragile foundations.
Budget: how much do you need to get started?
One of the most frequently asked questions. The honest answer is: it depends on your goals. But here are some realistic guidelines:
Test budget (300-500€/month)
It allows you to test creativity and audience on a channel. Useful for gathering data and understanding what works. Do not expect large volumes, but valuable insights.
Growth budget (€1,000-2,500/month)
Enables faster testing and effective optimisation. Ability to monitor 2-3 channels. More meaningful results and scalability.
Scale budget (€3,000+/month)
For brands ready to grow aggressively. It allows you to dominate key channels, test new audiences, and scale what works.
To these budgets must be added the operating cost of the campaigns, which varies according to the complexity and number of channels managed.
Bring your brand to the right audience
Tell us your objectives and we will work together to design an effective and sustainable advertising strategy.
Book a free consultationFrequently asked questions about ADV campaigns
The initial data (impressions, clicks, cost per click) arrives immediately. It generally takes 2-4 weeks to obtain statistically significant data on conversions. To optimise performance and achieve stable results, allow for 2-3 months of continuous work.
Yes, we take care of creating all the creative content needed for campaigns: static graphics, carousels, short videos. We can also work with materials you provide, adapting them to advertising formats. For complete photo shoots, we collaborate with our media team.
Not necessarily. E-commerce is ideal because it allows you to track sales directly, but we can also structure campaigns for lead generation (contact collection), website traffic, or even sales via DM/WhatsApp for those just starting out.
We know the fashion industry. We know how brands communicate, what the seasons are, how fashion consumers think. You don't have to explain your world to us: we live it every day with over 200 brands supported. This specialisation makes all the difference in the results.
Absolutely. We give you access to a shared dashboard where you can monitor all KPIs in real time. In addition, you receive periodic reports with comments and alignment calls to discuss results and strategies.
It's part of the process. Not all creative ideas or audiences work on the first try. That's why we work with a continuous testing approach: we test, measure and optimise. If something doesn't work, we understand why and correct it. Transparency on results is guaranteed.
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