SEO Copywriting for Fashion Brands
Content that positions your brand on Google: articles, product descriptions, web texts. Optimised for search engines without losing the fashion tone.
Request a free consultationWords that sell and position
My name is Corrado Manenti, and SEO copywriting for fashion is a delicate balance that few have mastered. On the one hand, you have to appeal to Google: keywords, structure, technical optimisation. On the other hand, you have to maintain the soul of your brand: tone of voice, emotion, desirability.
Most generic SEO agencies produce content that ranks well but doesn't sell. Sterile texts, full of forced keywords, that convey nothing. We do the opposite.We write content that is, first and foremost, enjoyable to read, and then optimised for Google.
We know the language of fashion, we know how your target audience speaks, we understand the nuances that make the difference between a text that sells and one that is ignored.
What we write
Blog Articles
Valuable content that attracts organic traffic: guides, trends, style tips. They position the brand as an expert and bring qualified visitors to the site.
Product Descriptions
Texts that sell, optimised for e-commerce. Not just technical specifications: storytelling that makes you want the item and convinces you to buy it.
Services Pages
Like the one you are reading now. Pages that position your services on Google and convert visitors into leads.
Landing Page
Persuasive copy for campaigns and conversions. AIDA structure, effective calls to action, A/B testing to optimise results.
Our process
Keyword Research
We identify strategic keywords for your sector: search volume, difficulty, intent. Focus on keywords with conversion potential, not just traffic.
Intent Analysis
We understand what users are really looking for when they type in that keyword. Information? Comparison? Purchase? The content must respond to the real intent.
Structure Content
We design the optimal structure: heading hierarchy, sections, length. We analyse competitors in SERP to understand what works.
Writing
We write content using your tone of voice. First and foremost, it must be good content for humans, then optimised for search engines.
On-Page Optimisation
Meta title, meta description, heading, internal linking, image alt text. All the technical elements that help with positioning.
Review and Publication
Final review, approval, publication. We can publish directly to your CMS with all optimisations.
Why SEO is important for a fashion brand
Organic traffic is free and constant. Unlike advertising, where you stop paying and you stop existing, well-positioned content can bring you visitors for years.
Think of keywords such as "how to create a fashion brand", "clothing production in Italy", "capsule collection meaning". Thousands of people search for this information every month. If your brand appears among the top results, you are reaching potential customers at the exact moment they are looking for what you offer.
SEO is the investment with the Longer ROI in digital marketing. It takes time to see results (3-6 months for the first ones, 12-18 for full potential), but once built, it becomes a permanent asset.
Who is this service for?
- Brands that want increase organic traffic to one's own website
- E-commerce businesses that want product descriptions who sell and position themselves
- Brands that want build authority through valuable content
- Brands that have a company blog but they don't know what to write
- Brands that want reduce dependence from paid advertising
Be found on Google
Content that drives qualified traffic and builds authority for your brand.
Book a free consultationFrequently asked questions
It depends on the keyword and the competition. Blog articles: 1,500-3,000 words. Service pages: 1,000-2,000 words. Product descriptions: 150-300 words. We always analyse the SERP to understand what is needed.
SEO is a medium- to long-term investment. Initial results can be seen in 3–6 months, with full potential reached in 12–18 months. The more competitive the keyword, the longer it takes.
Yes, we can publish directly to your WordPress, Shopify or other CMS, with all the technical optimisations. Or we can deliver the content to you ready for publication.
Yes, it is included in the process. We identify strategic keywords for your brand and analyse their volume, difficulty and intent. You can also provide us with the keywords if you have already done the analysis.
Absolutely. All content is written from scratch, 100% original, and optimised for your specific brand. No templates, no recycled content, no unsupervised AI.
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