Fashion Email Marketing | Newsletters for Fashion Brands | Be A Designer

Email Marketing for Fashion Brands

Newsletters that convert, automations that work for you 24/7, campaigns that turn subscribers into loyal customers. Email is still the channel with the highest ROI in digital marketing.

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Why email marketing is essential for a fashion brand

My name is Corrado Manenti, and there is one thing I always say to the emerging designers I follow: Social media followers are rented, but the email list is yours.. It may sound like a cliché, but it encapsulates a fundamental truth for business.

Instagram may change its algorithm tomorrow and halve your visibility. Facebook may close your account due to an error. TikTok may be banned in your main market. But your email list? That remains yours, always.

Email marketing for fashion is not just promotional newsletters. It is a tool for ongoing relationship with your audience: share behind-the-scenes stories, preview new products, build anticipation for launches, recover abandoned shopping carts, and retain customers who have already purchased.

"A returning customer is worth 5-7 times more than a new customer. Email is the best tool for bringing customers back."

The automations every fashion brand should have

Email automations are sequences that are automatically triggered based on specific behaviours. Once set up, they work for you 24 hours a day, converting visitors into customers even while you sleep.

Welcome Series

The welcome sequence for new subscribers. 3-5 emails introducing the brand, telling its story, showcasing best sellers and offering an incentive for the first purchase. Average open rate: 50-60%.

Abandoned Shopping Cart

Recover up to 15-20% of abandoned shopping carts. 2-3 automated emails remind customers of products they left behind, address objections, and create urgency. Extremely high ROI.

After Purchase

Build loyalty among existing customers: order confirmation, tracking, review requests, cross-selling related products. Turn a single purchase into a lasting relationship.

Win-Back

Reactivate dormant customers who haven't purchased in a while. Exclusive offers, new additions to the collection, reminders of why they chose your brand.

What our email marketing service includes

We don't just "send newsletters". We build a complete email ecosystem that supports every stage of the customer journey.

  • Email marketing strategy — We define objectives, frequency, content types, and metrics to monitor.
  • Platform setup — Configuration of Klaviyo, Mailchimp or another platform of your choice with e-commerce integrations
  • Design template — Creation of on-brand, responsive email templates optimised for conversion
  • Complete automation systems — Welcome series, abandoned cart, post-purchase, win-back, browse abandonment
  • Periodic campaigns — Weekly/bi-weekly newsletters, launch campaigns, seasonal promotions
  • Advanced segmentation — Dynamic lists based on behaviour, purchases, engagement, preferences
  • A/B testing — Continuous testing of subject lines, content, and sending times to optimise performance
  • Reporting — Monthly analysis of open rates, click rates, conversions, and revenue generated

The implementation process

Audit and strategy

We analyse your current situation: existing list, campaign history, integrations. We define the email strategy in line with your business objectives.

Technical setup

We configure the platform, integrate it with e-commerce and CRM, and set up tracking and segmentation. DNS setup for optimal deliverability.

Design and templates

We create email templates aligned with your brand identity. Responsive design that works on every device and email client.

Automation

We build automated flows: welcome series, abandoned cart, post-purchase. Each email is written and designed ad hoc.

Launch and campaigns

We activate automations and start periodic campaigns. Shared calendar, content approval, optimised sending.

Continuous optimisation

We monitor performance, test variations, and optimise copy and design. Monthly reports with insights and recommendations.

Which email platform do we recommend?

Klaviyo

Our top choice for e-commerce brands. Native integration with Shopify and WooCommerce, advanced segmentation based on purchasing behaviour, powerful automations, detailed analytics. Higher cost but superior ROI.

Mailchimp

Great for getting started on a budget. Intuitive interface, free plan for up to 500 contacts, good basic features. Limited in advanced automation and e-commerce segmentation.

Brevo (formerly Sendinblue)

Good value for money. Discreet automation, SMS marketing included, pricing based on messages sent rather than contacts. Ideal for large lists with moderate message volumes.

How many emails should you send?

There is no universal rule. For fashion, a good starting point is 1-2 newsletters per week plus always-on automations. The important thing is to be consistent and relevant: better one valuable email per week than three empty emails.

Who is this service for?

  • Brand with a active e-commerce who want to increase conversions
  • Brands that have a mailing list but they do not exploit it adequately
  • Brands that want automate part of the sales process
  • Brands launching periodic collections and want to maximise the impact
  • Brands that want building customer loyalty and increase lifetime value

Build a lasting relationship with your customers

Email marketing is an investment that pays off over time. Let's start building your system.

Book a free consultation

Frequently asked questions about Email Marketing

Absolutely. In fact, now is the best time to set everything up correctly from the outset. We can also help you create list building strategies: optimised pop-ups, lead magnets, social media campaigns to acquire subscribers.

Deliverability is our priority. We configure DNS correctly (SPF, DKIM, DMARC), use proper sending practices, and maintain clean lists. The result: delivery rates above 98%.

Yes, we handle copywriting, design and strategy. You approve the content before it is sent. We can also work with content you provide, adapting it to the email format.

It depends on the complexity: number of automations, campaign frequency, list size. Added to this is the cost of the platform (Klaviyo starts at around £18/month for small lists). Contact us for a personalised quote.

During the consultation, we will show you case studies and examples of campaigns created for other brands (with anonymised data). You will see open rates, clicks, and actual conversions.

More than ever. Email has an average ROI of 36:1 (€36 return for every euro invested). It is the most effective owned channel, does not depend on external algorithms, and allows for a level of personalisation that is impossible on social media.

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