Online Customer Acquisition | Fashion Lead Generation | Be A Designer

Online Customer Acquisition

Lead generation strategies and conversion funnels to turn visitors into customers. More qualified traffic, more sales, sustainable growth.

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The problem: traffic that does not convert

My name is Corrado Manenti, and one of the most common frustrations I hear from brands is this: "I have visitors to my website, I have followers on social media, but they're not buying." You've invested in your website, in content, perhaps in advertising... but the results aren't coming.

In most cases, the problem is not traffic. It is the conversion funnel. That is, the path a visitor must take to become a customer. If this path has gaps, friction, or unclear steps, people will get lost along the way.

Acquiring customers online is not a matter of "bringing in more people". It is a matter of bring in the right people e guide them through the purchase process with an optimised route.

"You don't need more traffic. You need to better convert the traffic you already have. Then you can scale."

The pillars of customer acquisition

Qualified traffic

Not all visitors are the same. We focus on those who are genuinely interested and able to purchase: precise targeting, the right channels, relevant messages.

Optimised landing pages

Pages designed to convert: clear message, social proof, obvious calls to action. Zero distractions, maximum effectiveness.

Lead nurturing

Not everyone buys immediately. Email sequences, retargeting, and content that keeps the brand present until the moment of purchase arrives.

Continuous optimisation

A/B testing, data analysis, continuous improvement. Every element of the funnel is measured and optimised for increased performance.

The acquisition funnel for fashion brands

From initial contact to purchase

1

Awareness

The potential customer discovers the brand: social media, advertising, SEO, influencers, word of mouth.

2

Interest

Visit the website or profile. Start exploring products, collections, and content.

3

Consideration

Consider the purchase. Compare, read reviews, return several times. Subscribe to the newsletter.

4

Conversion

Purchase. Smooth checkout, secure payment, reassuring confirmation.

5

Customer loyalty

Become a repeat customer. Post-purchase emails, loyalty programme, community.

What our service includes

  • Audit of the existing funnel — Let's analyse the current path and identify the points of loss.
  • Acquisition strategy — We define channels, messages, budgets, KPIs
  • Website/landing page optimisation — We improve key pages to increase conversion
  • Automation setup — Welcome email, abandoned cart, post-purchase
  • ADV campaigns — Qualified traffic from Meta, Google, TikTok
  • Retargeting — Let's win back those who visited without buying
  • Analytics and tracking — We measure everything to continuously optimise
  • Reporting — Dashboard with KPIs, cost per acquisition, ROAS

Metrics we monitor

Cost per Acquisition (CPA)

How much does it cost to acquire a new customer? The goal is to gradually reduce this cost while maintaining quality.

Conversion Rate

Percentage of visitors who become customers. A fashion e-commerce site performs well above 2%.

Customer Lifetime Value (LTV)

How much is a customer worth over time? A loyal customer is worth much more than a single purchase.

Rendimento della spesa pubblicitaria (ROAS)

For every euro spent on advertising, how much is returned in sales. Minimum target: 3-4x.

Who is this service for?

  • Brand with active e-commerce who want to increase sales
  • Brands that invest in advertising but they do not see results
  • Brand with traffic but low conversions
  • Brands ready to climb in a sustainable manner
  • Brands that want reduce the cost customer acquisition

Turn visitors into customers

An optimised funnel makes the difference between a brand that survives and one that grows.

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Frequently asked questions

For meaningful tests, we recommend at least €1,000–2,000 per month in advertising budget plus management costs. Lower budgets can work but require more time to optimise.

The first data arrives immediately. To optimise the funnel and achieve stable performance, allow for 2-3 months. Customer acquisition is an ongoing process, not a one-off action.

Primarily yes, because sales data is required for optimisation. However, we can also work on lead generation for B2B or pre-launch brands.

Yes, we create creative content for advertising campaigns: graphics, videos, copy. We can also work with materials you provide us with.

ADV campaigns focus on paid advertising. Customer acquisition is broader: it includes ADV but also website optimisation, email, retargeting, the entire funnel. It is a more comprehensive and strategic service.

Related services

E-commerce website ADV campaigns Email Marketing
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