A digital tablet displays a text in Italian: "Can you really predict a trend?" against a shaded background. The screen shows a notebook with the word 'TREND' and some graphics, capturing the elegant essence of modern analysis amidst current trends.
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Can a trend really be predicted?

ByCorrado Manenti

You may have heard of normcore. 'Normcore' is one of the trends of the century, so much so that it risked being the word of the year for the Oxford English Dictionary in 2014, playing it off against 'bae'. Launching this term was the agency/art collective K-Hole during the presentation of generational branding at London's Serpentine Gallery in...

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