In a hyper-digital landscape, where the rules of the game are changing rapidly, emerging brands face complex challenges: building an authentic identity, getting noticed among thousands of competitors and choosing intelligently the channels to invest in. In this article you will discover the most common obstacles of online fashion, the opportunities offered by the digital environment...
Practical tips for effective storytelling Creating effective storytelling requires attention to detail and a deep understanding of your brand and audience. It is crucial to avoid common mistakes and instead focus on a narrative that is authentic and consistent throughout. To stand out in the fashion industry, your storytelling must...
Defining an effective pricing strategy is one of the most delicate (and decisive) aspects for the success of a fashion brand. It is not only a matter of choosing a price that guarantees economic sustainability, but also of building a positioning, transmitting a value and speaking coherently to your audience. In this guide, we take you...
How to Manage Third-Party Garment Production in Italy In this article we discuss how to manage third-party garment production in Italy, an ever-present issue in our daily work as style offices. We will address the main challenges of producing a fashion collection in Italy and how to interface with suppliers and manufacturers...
Table of Contents Have you been wondering how to open a clothing shop but don't know if it's still worth it? Let me tell you something: if you really want to make a difference and make your clothing shop a strategic place, where people don't just buy, but have an experience, then you are in the right...
Imagine a garment capable of crossing centuries, social classes and even continents. You can see it worn by a rebellious teenager, by a French designer in her atelier, by an actor on a red carpet and by an underground artist on a metropolitan night. It is a democratic, yet exclusive garment....
Co-branding is emerging as one of the most effective strategies to generate meaningful connections and strengthen one's brand position in the market. For an emerging brand, it can be the key to making itself known to a wider audience. For an established brand, on the other hand, it is an opportunity to experiment with new languages and renew the perception of the brand.
It is no longer enough to be green to be truly sustainable. Today, emerging fashion brands are faced with a real choice: continue to produce as usual or become part of the change, building something that will leave its mark on the market (and the world). But where do you start? This article is designed for those who want to...
Table of Contents If you are thinking of starting your own fashion brand or growing your current one, you have certainly considered creating a business plan. Yes, that very document that sometimes scares us because we imagine a thousand Excel spreadsheets, complex charts and MBA buzzwords. Yet, trust us: a business plan, or business plan, can...
Instagram, digital content and influencers: this is the new face of fashion today. But what happened to the magazines, fashion blogs and testimonials so dear to the 1980s? They have not disappeared, they have simply transformed. Today, they coexist and intertwine with the new tools of digital communication, giving rise to a...
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