Do you have an innovative idea for a fashion brand, but don't know how to voice it? No need to beat around the bush: storytelling in fashion is an essential tool for transforming your vision into a unique and compelling story that will position your fashion company in the marketplace and set it apart from the many proposals that populate our feeds...
Table of Contents Defining an effective pricing strategy is one of the most delicate (and decisive) aspects for the success of a fashion brand. It is not only a matter of choosing a price that guarantees economic sustainability, but also of building a positioning, transmitting a value and speaking coherently to one's audience. In this...
Imagine a garment capable of crossing centuries, social classes and even continents. You can see it worn by a rebellious teenager, by a French designer in her atelier, by an actor on a red carpet and by an underground artist on a metropolitan night. It is a democratic, yet exclusive garment....
Co-branding is emerging as one of the most effective strategies to generate meaningful connections and strengthen one's brand position in the market. For an emerging brand, it can be the key to making itself known to a wider audience. For an established brand, on the other hand, it is an opportunity to experiment with new languages and renew the perception of the...
It is no longer enough to be 'green' to be truly sustainable. Today, emerging fashion brands are faced with a real choice: continue to produce as usual or become part of the change, building something that will leave its mark on the market (and the world). But where do you start? This article is designed for those who want to...
Table of Contents Who said that fashion is a 'child's play'? Who said you have to be young to realise your dreams? Fashion, like art, knows no age limits. Your passion for beauty, style can explode at any time in life, and becoming a stylist after...
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