Cool hunting: an increasingly sought-after professional practice

Cool hunting: an increasingly sought-after professional practice

There are various professions in the fashion world: fashion designers, fashion bloggers, stylists and many more. Today we are talking about cool hunters: who are they and what do they do specifically? Literally, cool hunters are trend hunters precisely because they are constantly on the lookout for emerging trends. But let's try to understand in more depth that...

Balenciaga's fatal attraction for the viral went a little too far
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Balenciaga's fatal attraction for the viral went a little too far

Are those Crocs? Kane x Crocs It was June 2016, when during London Fashion Week, Christopher Kane opened the dance by having models parade through a dark warehouse flooded with ?90s electronic music while wearing marbled, stone-studded Crocs. A year later, as the fashion system is...

The world is Gucci we are just dressing accordingly
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The world is Gucci we are just dressing accordingly

One of my favourite Wes Anderson films is Moonrise Kingdom. In particular, I like when Sam asks Suzy: "What kind of bird are you?", and she replies: "I am a crow". When we put on a costume our identity changes ? even if only temporarily. Moonrise Kingdom Alessandro Michele creates costume collections for Gucci...

Why Demna Gvasalia is the first designer to truly understand millenials
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Why Demna Gvasalia is the first designer to truly understand millenials

Some designers manage to have timeless insights that transcend history. Others have the ability to so intimately capture the spirit of a historical moment that their power is extinguished at the slightest change in the status quo. Then there are some who seem good at first, but in the long run do the same....

Trend forecasting as seen from backstage
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Trend forecasting as seen from backstage

During the summer shutdown, I travelled around Indonesia with a group of people I didn't know, and in the long hours of the transfer we also happened to talk about each other's jobs. So I found out that the most frequent questions from non-fashionistas are about trends: what are they? What will be in...?

Can a trend really be predicted?
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Can a trend really be predicted?

You may have heard of normcore. Normcore' is one of the trends of the century, so much so that it threatened to be the word of the year for the Oxford English Dictionary in 2014, going head-to-head with 'bae'. The term was launched by the agency/art collective K-Hole during the presentation of generational branding at the Serpentine Gallery in London in...

When fashion enters the shopping cart
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When fashion enters the shopping cart

Supermodel Heidi Klum becomes a designer for Lidl WHEN DOES FASHION IN THE SHOPPING LOTS WORK? The phenomenon of private label fashion lines in supermarkets seems to have found a second youth. From the point of view of numbers we are looking at interesting figures and continuous growth. But what is happening from the point of view of...

Fashion trends between timing and sensitivity
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Fashion trends between timing and sensitivity

Once upon a time it was tailoring that made fashion, but today, unfortunately or fortunately, having a high-quality product is no longer enough. So what is the secret to creating something beautiful and at the same time up-to-date, edgy and saleable? Having the right idea at the right time, first of all. Even if everyone...