Table of Contents SUBSCRIBE TO NEWSLETTER AND DOWNLOAD FOR FREE: MOODBOARDS GUIDE + TEMPLATE CANVA Click on the button below and follow the instructions: sign up and get your FREE guide Moodboard Fashion in 2024: we will discover what a moodboard is, why it is used and why it can be useful to start creating a collection or a new...
Table of Contents A New Rhythm in the Fashion Calendar: The Rise of Pre-Collections In the fashion world, novelty is synonymous with existence. One of the most significant recent transformations has been the evolution of the 'fashion calendar'. Whereas in the past it was sufficient for a brand to present two 'fashion collections' per year, for the spring/summer seasons...
There are various professions in the fashion world: fashion designers, fashion bloggers, stylists and many more. Today we are talking about cool hunters: who are they and what do they do specifically? Literally, cool hunters are trend hunters precisely because they are constantly on the lookout for emerging trends. But let's try to understand in more depth that...
Tom Ford Gucci Versace It all started in New York, with Rodarte's sequin-covered cocktail dresses inspired by parties in Berlin's basements before the fall of the Wall, when it seemed only right to hope that '80s glam would return. The mix of soft colours, sequins, leather and furs that...
Some designers manage to have timeless insights that transcend history. Others have the ability to so intimately capture the spirit of a historical moment that their power is extinguished at the slightest change in the status quo. Then there are some who seem good at first, but in the long run do the same....
Alessandro Michele's Gucci Cruise 2018 collection was an extraordinary success in terms of publicity. Beyond the criticism that followed the fashion show and beyond the choice (judged highly questionable) of having indie musician Lucio Corsi and Baustelle frontman Francesco Bianconi walk the runway, Michele achieved the...
Remember Normcore? Somewhere between a trend and a subculture, the movement ironically proposed anonymous clothing such as baseball caps, washed-out denim and trainers to escape the hysterical obsession with fashion peacocks. Normcore, as a latest-generation trend - i.e. evolved entirely online - has demonstrated with its...
You may have heard of normcore. Normcore' is one of the trends of the century, so much so that it threatened to be the word of the year for the Oxford English Dictionary in 2014, going head-to-head with 'bae'. The term was launched by the agency/art collective K-Hole during the presentation of generational branding at the Serpentine Gallery in London in...
Once upon a time it was tailoring that made fashion, but today, unfortunately or fortunately, having a high-quality product is no longer enough. So what is the secret to creating something beautiful and at the same time up-to-date, edgy and saleable? Having the right idea at the right time, first of all. Even if everyone...
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