Fashion Marketing | Fashion Trend | Social Media

How to prepare a bombproof press kit

ByCorrado Manenti 23/02/201828/08/2022

You will almost certainly have come across or heard of a so-called press kit in your life. The press kit, which a few years ago was known trivially as a 'press kit', is like a business card to be presented to all those who might help you promote your work, describing...

Brand Communication | Social Media

How to make your brand very social

ByCorrado Manenti 03/03/201728/08/2022

If there is one question every brand should constantly ask itself, it is this: are we social enough? To be successful, it is not enough to create a pleasant shopping experience or a beautiful product. It is about making this experience so intense that it entices every customer to show it off and the product so wonderful that the shopper instinctively knows that he or she is...

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