Brand Communication | Brand Marketing | Social Media

Do you want people to read what you write? Write for SEO

ByCorrado Manenti 24/10/201728/08/2022

Although a corporate blog is quite different from a personal one, we must not forget that a blog still needs readers: a blog that does not get read is a blog that does not convert, and a blog that does not convert is a waste of time and resources. If you want what you...

Brand Communication | Social Media

How to make your brand very social

ByCorrado Manenti 03/03/201728/08/2022

If there is one question every brand should constantly ask itself, it is this: are we social enough? To be successful, it is not enough to create a pleasant shopping experience or a beautiful product. It is about making this experience so intense that it entices every customer to show it off and the product so wonderful that the shopper instinctively knows that he or she is...

Brand Marketing | Brand Communication | Social Media

Anatomy of a professional fashion blog

ByCorrado Manenti 20/01/201728/08/2022

Whenever the topic is writing for the web, it is repeated that it is essential to create quality content, as if it were not obvious that posts copied and pasted from other blogs, uninteresting, imprecise and badly written are of no interest to anyone, besides being badly indexed by search engines. On how to do this, however,...

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