Have you always dreamt of creating a bag brand from scratch, but don't know where to start? In this guide we explain step by step how to develop your own bag line together with our Style Office. From idea to prototype, from naming to production, discover how to turn your passion into an authentic fashion brand...
This article is brought to you by Be A Designer, the fashion office that makes your Brand. The accelerating dynamics triggered by the blockade of the textile industry -one of the most dynamic sectors in society- due to COVID-19, are reflected today and travel in parallel with the entry of the digital era. The marketing mix emerging in 2021 between offline tools...
Among the many things we Italians are good at (and are recognised worldwide), fashion undoubtedly stands out. Even without being great experts or true aficionados, we can easily name many designers: Giorgio Armani, Miuccia Prada, Salvatore Ferragamo and so on, fascinating stories of people who, with their...
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