Why should you launch a golf clothing brand? Actually, this question probably deserves several answers.
Among many sports, golf is the one in which the fashion and style play a unique roleThere is certainly a 'uniform' or dress code for golf, but unlike team sports, each player is still given the freedom and flexibility to display his or her own personal style.
All the more so at a time when interest in the sport is also shifting among the younger generation.
According to the latest data from the PGA TourA striking fact clearly emerges: about one in two golfers (48%) belongs to the 6-34 age group. In parallel, a recent study by the National Golf Foundation (NGF) shows that between 2020 and 2022, 26% of those who play golf in the US will be women.
Numbers that show how the profile of the golfer is changing rapidly, opening up new opportunities for sportswear brands who want to intercept an increasingly young, diverse and cool audience.
The 2025 is the perfect year to enter this growing marketwhere tradition and innovation come together to create extraordinary opportunities for visionary designers.
I am Corrado Manenti, founder of Beadesigner, the first style office to combine entrepreneurial mindset and creativity to bring your fashion projects to life.
In this article, we will explore the origins of the fusion of golf and fashion, trends 2025, and how you could successfully enter the sportswear market! And if you are an avid golfer, you will have a significant advantage: you will be your own best (and most critical) potential customer!
Golf and Fashion: the winning idea of Byrdie Golf Social Wear
Rachelle Wates has always lived golf as an integral part of her life. Growing up on the fairways, she soon realised how difficult it was to find clothes that were both suitable for playing and stylish to wear after a game.
From this need was born, in 2020, Byrdie Golf Social Wearthe brand co-founded with Hayden Shoffner that combines sporty performance and refined style. Rachelle's idea is as simple as it is effective: to create a clothing line inspired by the vintage elegance of country clubs, but reinterpreting it in a modern, versatile and fashion-oriented way.
Not just polo shirts and technical skirts, but real lifestyle garments that players can wear for an entire day, from the green to the aperitif. An innovative project that intercepts a new generation of golfers, who are increasingly younger and more attentive to fashion and the functionality of the garments they wear.
A concrete opportunity that combines fashion and golf in a rapidly expanding market where the percentage of women players continues to grow rapidly, confirming the potential of a new consumer segment that seeks style, comfort and performance even on the golf course.
Golf and clothing, its origins and evolution over the years
Golf is a sports without a mandatory official uniform, but this does not mean that it lacks style. On the contrary, it is precisely this absence of precise rules that makes it unique, fascinating and sometimes eccentric. Much of the success of the golf style derives from its history.
Originating in Scotland, the first records of the game of golf date back as far as 1457. In this land of pouring rain and biting wind, the early players protected themselves with short woolen trousers, laced below the knee and called 'plus-fours'. In the United States, these same trousers were strictly paired with long argyle socks, dubbed 'knickers'.
With the growing popularity of golf at the turn of the century, pre-1900 golf apparel was largely inspired by the Victorian-era fashion. Men often wore tight-fitting coats, high-necked shirts and knee-length trousers, while women wore long skirts, blouses and wide-brimmed hats: clothing that allowed freedom of movement and offered some protection from the weather.
Golf fashion as we know it today developed largely in the 1940s, at least for men: it was then that we first saw short-sleeved jerseys, light trousers or shorts, usually khaki or checked, and spiked shoes on the green.
At the same time, professional golfers were desperate to redeem themselves from their amateur (but very rich) colleagues, and found their spiritual guide in Walter Hagen, golf's first real influencer. Shirts, silk ties, cashmere jumpers and two-tone shoes: Hagen dressed so elegantly that it was questionable whether he was ready for a match or an exclusive party. To imitate him was to elevate oneself socially (as well as stylistically).
In later years, to dominate the fairways came Jimmy Demaret, another professional known as much for his sporting successes as for his brightly coloured suits. So eclectic and fashionable that he was dubbed 'The Wardrobe'.
So why do golfers dress, and dress themselves, like this? The answer is simple: because they can.
Italian 
English 
French 
German 
Spanish 
