Brand Marketing | Fashion Marketing | Social Media

Effective content marketing through storytelling - fashion industry & communication2.0

ByCorrado Manenti 24/06/202321/03/2024

What is Content Marketing in fashion. Content Marketing in fashion includes the techniques of creating and sharing relevant and interesting content, both textual and visual, related to your brand. This content generates enough engagement to influence the buying process of your users. There are many examples of content...

Brand Communication | Fashion Marketing | Fashion Start-up | Social Media

From Blogger to Content Creator: A Brief History of Fashion Blogging

ByCorrado Manenti 23/06/202321/03/2024

Table of Contents From Blogger to Content Creator: A Brief History of Fashion Blogging in 2023 The fashion blogging phenomenon started around 2004-2005, when platforms such as Blogger and WordPress made blogging accessible to everyone. If we were talking about it now with a member of Generation Z, they would probably point at us as...

Collection Design | Fashion Start-up

Collection ready and brand in mind? Tips on how to start your own fashion start-up.

ByCorrado Manenti 18/02/202128/08/2022

Fashion Start-Up from dream in the drawer to project Collection ready and Brand in the head? Tips on how to start your own Start-Up. There comes a point in every creative or designer's life where they decide to get involved. It doesn't matter if it happens right after finishing fashion school or academia or after...

Brand Marketing

How to write foolproof headlines

ByCorrado Manenti 31/10/201728/08/2022

Now that we have clarified that writing for SEO actually means writing for your potential customer, and therefore creating content that they can easily find in the form of Google search results, we have to worry about making sure that this content gets read. Imagine that your potential customer has done a search....

Brand Communication | Brand Design | Brand Marketing | Social Media

Fashion Bog: Instructions for use

ByCorrado Manenti 17/03/201724/08/2022

If you aspire to become a style influencer, the Internet is the tool for you. Of course, being able to stand out from all those who have the same ambition as you is not easy, but with clear ideas and a bit of organisation this obstacle can easily be overcome. Tavi Gevinson,...

Brand Communication | Social Media

How to write a quality fashion blog

ByCorrado Manenti 13/01/201728/08/2022

Over the last ten years, the Internet has been populated by a myriad of fashion blogs, dealing with the most varied topics and the most varied styles, from The Blonde Salad to the provincial blogger, who takes pictures of herself wearing unlikely outfits in equally unlikely locations (messy balconies, cellars with hanging sausages, Zara's dressing rooms populated by balls of...

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