Social Media Strategic Analysis
Comprehensive audit of your digital presence: performance, competitors, opportunities. The basis for any data-driven strategy.
Request a free consultationBefore acting, analyse
My name is Corrado Manenti, and one of the first things I do when I start working with a brand is this: analyse the data. You cannot improve what you do not measure, and you cannot build an effective strategy on unknown foundations.
Too many brands invest in social media marketing without knowing what works and what doesn't. They publish content and spend money on advertising, but they have no idea what their strengths and weaknesses are, or what opportunities they are missing out on.
A strategic audit is the starting point for any informed decision. It is not an expense, it is an investment that saves you months of wasted effort.
What we analyse
Your social media profiles
Historical performance, engagement rates, follower growth, top-performing content, best times, formats that work. We analyse everything the numbers tell us.
Your competitors
What are brands similar to yours doing? What content performs well? How often? What tone of voice? We identify best practices and opportunities for differentiation.
Your target audience
Who follows you vs who should follow you. Demographics, interests, behaviours. We analyse whether you are talking to the right audience.
Opportunities
Gaps to fill, quick wins to exploit, trends to ride. We identify where you can achieve results with minimal effort.
Our analysis process
Data collection
We access your profiles and extract all relevant data: metrics, insights, history. We use professional tools for in-depth analysis.
Competitor analysis
We identify 3-5 direct competitors and analyse their social media presence: content, engagement, growth, strengths and weaknesses.
Content analysis
We examine your content from the last 6-12 months: what worked, what didn't, recurring patterns, missed opportunities.
Benchmarking and gap analysis
We compare your performance with that of your competitors and industry benchmarks. We identify gaps that need to be filled.
Recommendations
We transform data into concrete actions: prioritised list of interventions, quick wins, medium- to long-term strategies.
Presentation
Presentation call where we explain all the results, answer questions, and define the next steps.
What you receive
- Full report — Detailed document containing all analysed and displayed data
- Competitor benchmark — Comparison with 3-5 direct competitors
- Social SWOT analysis — Strengths, weaknesses, opportunities, threats
- List of recommendations — Prioritised actions with estimated impact
- Action plan — Concrete next steps for the next 30-60-90 days
- Presentation call — 60–90 minutes to explain results and answer questions
Who is this service for?
- Brands that have already a social media presence but they don't know if they are going in the right direction
- Brands that want understand why their content is not performing as it should
- Brands that are about to invest in marketing and they want to set off with clear ideas
- Brands that want confront with the competition in an objective manner
- Brands seeking rapid results to improve quickly
Find out where you're going
An audit today can save you months of wasted effort and misguided investments.
Book a free consultationFrequently asked questions
Approximately 1-2 weeks from the moment you provide us with access. The depth depends on the number of channels and competitors to be analysed.
Yes, read access is required to extract detailed data. The data is treated with the utmost confidentiality; we can sign an NDA.
Auditing is analysis and strategy. Implementation can be entrusted to us along with other services or managed internally following our recommendations.
Yes, in fact, it is even more useful for small profiles: it helps you understand immediately what works before investing time and resources in the wrong direction.
Primarily Instagram, but we can include TikTok, Pinterest, Facebook, and LinkedIn. The price varies depending on the number of channels.
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