TikTok Shop is transforming the way emerging fashion brands reach their customers Let me tell you about something that happened a few months ago in our style department, because I think it will open your eyes exactly as it opened mine. Let me give you a concrete example: with My Scarf in a...
Do you have an innovative idea for a fashion brand, but don't know how to voice it? No need to beat around the bush: storytelling in fashion is an essential tool for transforming your vision into a unique and compelling story that will position your fashion company in the marketplace and set it apart from the many proposals that populate our feeds...
Table of Contents 'I would like to wear that purple every day, but finding it in the shop is a feat'. This sentence was written on social networking site Reddit as part of a popular debate about armouring, and it is not an isolated lament. A wave of consumers willing to pay for armour-colour consultations (+320 % of Google searches) cannot find it in shops...
Instagram, digital content and influencers: this is the new face of fashion today. But what happened to the magazines, fashion blogs and testimonials so dear to the 80s? They have not disappeared, they have simply transformed. Today, they coexist and intertwine with the new tools of digital communication, giving rise to a...
Table of Contents A New Rhythm in the Fashion Calendar: The Rise of Pre-Collections In the fashion world, novelty is synonymous with existence. One of the most significant recent transformations has been the evolution of the 'fashion calendar'. Whereas in the past it was sufficient for a brand to present two 'fashion collections' per year, for the spring/summer seasons...
Table of Contents Introduction: Why do we need a press release? In an increasingly interconnected world, getting your unique voice out in the fashion industry can seem like a daunting challenge for emerging and creative designers. Between fashion shows, photo shoots and the myriad details of creating a new collection, it can seem almost impossible...
Table of Contents "The act of creation is, first and foremost, an act of courage" - Pablo Picasso In this guide to creativity, we will take you through the process of turning an idea into a tangible fashion project. This article will act as a real fashion course, ideal for those who are starting out on their own path...
Now that we have a clear idea of what a quality fashion blog looks like, have better defined what its posts should contain and have analysed famous case studies, among which Leandra Medine and Tavi Gevinson stand out, one basic question remains: why should an up-and-coming fashion designer need a blog? Because.
If you aspire to become a style influencer, the Internet is the tool for you. Of course, being able to stand out from all those who have the same ambition as you is not easy, but with clear ideas and a bit of organisation this obstacle can easily be overcome. Tavi Gevinson,...
If there is one question every brand should constantly ask itself, it is this: are we social enough? To be successful, it is not enough to create a pleasant shopping experience or a beautiful product. It is about making this experience so intense that it entices every customer to show it off and the product so wonderful that the buyer instinctively knows that he or she...
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