Effective content marketing through storytelling - fashion industry & communication2.0
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Effective content marketing through storytelling - fashion industry & communication2.0

What is Content Marketing in Fashion. Content Marketing that branch of marketing that includes all the techniques for creating and sharing content - textual, visual or combined - relevant to a brand, so as to create an interest (engagement) that also guides the buying process of users. Not...

Against the horror vacui of the corporate instagram
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Against the horror vacui of the corporate instagram

The most frequent mistake in using social media for images (wasting time and money) is to publish content without any criteria. The objective of a company profile is not to publish pretty pictures, but to attract new customers through image appeal. Publication alone offers no guarantee of the result. For...

Do you have a visual strategy or are you just posting pretty pictures?
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Do you have a visual strategy or are you just posting pretty pictures?

That the visual component is crucial in fashion marketing, I think it goes without saying. In the fashion world, the eyes have always been the first link between the customer and a product or message. Today, however, the communicative power of images has reached stellar levels, in a continuous flow of visual content...

Balenciaga's fatal attraction for the viral went a little too far
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Balenciaga's fatal attraction for the viral went a little too far

Are those Crocs? Kane x Crocs It was June 2016, when during London Fashion Week, Christopher Kane opened the dance by having models parade through a dark warehouse flooded with ?90s electronic music while wearing marbled, stone-studded Crocs. A year later, as the fashion system is...