Table of Contents A New Rhythm in the Fashion Calendar: The Rise of Pre-Collections In the fashion world, novelty is synonymous with existence. One of the most significant recent transformations has been the evolution of the 'fashion calendar'. Whereas in the past it was sufficient for a brand to present two 'fashion collections' per year, for the spring/summer seasons...
Table of Contents Introduction: Why do we need a press release? In an increasingly interconnected world, getting your unique voice out in the fashion industry can seem like a daunting challenge for emerging and creative designers. Between fashion shows, photo shoots and the myriad details of creating a new collection, it can seem almost impossible...
What is Content Marketing in fashion. Content Marketing in fashion includes the techniques of creating and sharing relevant and interesting content, both textual and visual, related to your brand. This content generates enough engagement to influence the buying process of your users. There are many examples of content...
Table of Contents From Blogger to Content Creator: A Brief History of Fashion Blogging in 2023 The fashion blogging phenomenon started around 2004-2005, when platforms such as Blogger and WordPress made blogging accessible to everyone. If we were talking about it now with a member of Generation Z, they would probably point at us as...
Table of Contents "The act of creation is, first and foremost, an act of courage" - Pablo Picasso In this guide to creativity, we will take you through the process of turning an idea into a tangible fashion project. This article will serve as a real fashion course, ideal for those who are starting out on their own path...
We all agree that Instagram is one of the most important social networks for a brand and that it is currently experiencing a moment of unprecedented popularity. Not taking advantage of this would be unforgivable, especially since managing an account is not that difficult if you know how. Below...
The most frequent mistake in using social media for images (wasting time and money) is to publish content without any criteria. The objective of a company profile is not to publish pretty pictures, but to attract new customers through image appeal. Publication alone offers no guarantee of the result. For...
We live in a very visual world, where storytelling is done with memes and Instagram Stories, so it is a fact that having a visual strategy is vital for a brand. On social networks, in fact, images can work very well even when they do not act as a complementary element to a...
That the visual component is crucial in fashion marketing, I think it goes without saying. In the fashion world, the eyes have always been the first link between the customer and a product or message. Today, however, the communicative power of images has reached stellar levels, in a continuous flow of visual content...
Although a corporate blog is quite different from a personal one, we must not forget that a blog still needs readers: a blog that does not get read is a blog that does not convert, and a blog that does not convert is a waste of time and resources. If you want what you...
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