Portfolio Website for Fashion Designers
A professional portfolio website that showcases your work to buyers, the press and customers. Your digital showcase in the world of fashion.
Request a free consultationWhy does a fashion designer need a portfolio website?
My name is Corrado Manenti, and one thing I often see is talented designers presenting themselves to buyers or the press with an Instagram profile as their only calling card. Don't get me wrong: Instagram is essential. But not enough.
A portfolio website is your digital home. It is the space where you have complete control over the narrative, where you can present your work in the way you prefer, where a buyer or journalist can find everything they need: collections, lookbooks, press kits, contacts.
When you send an email to a buyer at a department store or an editor at Vogue, the first thing they will do is look you up on Google. If they find a professional, well-designed website that tells them who you are and what you do, their perception of your brand will immediately improve. If they only find an Instagram account, you will appear to be an amateur.
Who needs a portfolio website?
Emerging designers
To introduce yourself professionally to buyers, showrooms, and the press. To have a link to share that tells people who you are and what you do in a comprehensive way.
Freelance fashion designer
To showcase your portfolio to potential clients and brands seeking collaborations. To position yourself as a serious professional.
Brands that do not sell online
For those who only sell B2B or in physical showrooms but need a professional digital presence to be found and contacted.
Established designers
To consolidate online presence, host press kits, seasonal lookbooks, press reviews. To manage institutional communications.
What our portfolio website includes
- Impactful homepage — Memorable first impression with full-screen visuals and intuitive navigation
- Collections section — Galleries for each collection with lookbooks, details, moods
- About / Bio — Who you are, your story, your creative vision
- Downloadable press kit — PDF with bio, high-resolution photos, press information
- Contact — Professional form, information for buyers and the press
- Press review — Section for publications, interviews, mentions
- Stockist — Where to purchase your garments (if applicable)
- SEO optimisation — So that you can be found when they search for your name
Our process
Creative briefing
We understand your brand, your aesthetic, your objectives. Who should see the website? What should it communicate? What actions should it generate?
Concept and mood board
We define visual direction, structure and functionality. We present you with a concept for approval before proceeding.
Design
We design every page: layout, typography, colours, animations. Design that enhances your work without overshadowing it.
Development
We build the website on a platform that is easy to update (WordPress or Squarespace). Responsive, fast, optimised.
Contents
We add collections, texts and images. We optimise for SEO. We create a press kit if you don't have one.
Launch
Go-live, management training, post-launch support. You are autonomous in updating collections and content.
Portfolio vs E-commerce: which one do you need?
A portfolio website It is ideal if you mainly sell B2B (to buyers and showrooms), if you do not yet have a structure to manage online sales, and if your primary objective is to make yourself known and contacted.
A e-commerce You need it if you want to sell directly to the end consumer, if you already have production and logistics in place, and if you want a sales channel that is always active.
The good news? The two are not mutually exclusive. Many brands start with a portfolio and add e-commerce when they are ready. We design the site to be expandable.
Investment
A professional portfolio website starts with 2.500€ and can reach €5,000-6,000 for more complex projects with advanced features, custom animations, and multilingual support.
Includes: custom design, development, content insertion, SEO optimisation, training, 30 days of post-launch support.
Show the world your talent
A professional portfolio opens doors. Buyers, press, customers: everyone is looking for designers online. Make yourself visible.
Book a free consultationFrequently asked questions
Yes, we use intuitive platforms such as WordPress or Squarespace. We train you on how to add collections, edit texts, and upload images. We are always available for structural changes.
Ideally, yes: lookbooks, still lifes, backstage images. If you don't have any, we can help you organise a shoot or advise you on how to optimise your existing material.
A portfolio website typically takes 3-5 weeks from confirmation. The timeframe depends on the complexity and how quickly you provide us with content and feedback.
Absolutely. We design the site to be expandable. When you're ready to sell online, we can integrate e-commerce functionality without starting from scratch.
We will guide you through the domain registration process (cost approx. £15/year) and configure the hosting (cost £50-150/year depending on the platform). These costs are minimal and are your responsibility.