Imagine a garment capable of crossing centuries, social classes and even continents. You can see it worn by a rebellious teenager, by a French designer in her atelier, by an actor on a red carpet and by an underground artist on a metropolitan night. It is a democratic, yet exclusive garment....
Co-branding is emerging as one of the most effective strategies to generate meaningful connections and strengthen one's brand position in the market. For an emerging brand, it can be the key to making itself known to a wider audience. For an established brand, on the other hand, it is an opportunity to experiment with new languages and renew the perception of the brand.
It is no longer enough to be green to be truly sustainable. Today, emerging fashion brands are faced with a real choice: continue to produce as usual or become part of the change, building something that will leave its mark on the market (and the world). But where do you start? This article is designed for those who want to...
Table of Contents If you are thinking of starting your own fashion brand or growing your current one, you have certainly considered creating a business plan. Yes, that very document that sometimes scares us because we imagine a thousand Excel spreadsheets, complex charts and MBA buzzwords. Yet, trust us: a business plan, or business plan, can...
Instagram, digital content and influencers: this is the new face of fashion today. But what happened to the magazines, fashion blogs and testimonials so dear to the 1980s? They have not disappeared, they have simply transformed. Today, they coexist and intertwine with the new tools of digital communication, giving rise to a...
How do you create a swimwear collection? What are the essential steps every designer - or aspiring designer - must know before going into production? If your dream is to launch a successful beachwear line, you need to know that the creation of the product is only one part of a...
Identifying the right sales channel is a key strategic decision for emerging fashion brands. Each option, such as e-commerce, physical retail or marketplace, offers different opportunities and challenges that affect brand positioning, operations and profitability. To choose the right sales channel for your brand in a way that...
Find out how to make your own shoot A fashion shoot is often much more than you might imagine: it can be the deciding factor between the success or failure of your brand. How many designers have dedicated body and soul to creating flawless collections, taking care of every detail, only to see sales stagnate? Often...
Table of Contents A New Rhythm in the Fashion Calendar: The Rise of Pre-Collections In the fashion world, novelty is synonymous with existence. One of the most significant recent transformations has been the evolution of the 'fashion calendar'. Whereas in the past it was sufficient for a brand to present two 'fashion collections' per year, for the spring/summer seasons...
Table of Contents SUBSCRIBE TO NEWSLETTER AND DOWNLOAD FOR FREE: GUIDE TO MOODBOARDS + TEMPLATE CANVA Click on the button below and follow the instructions: sign up and get your FREE guide Moodboard Fashion in 2025: find out what a moodboard is, why it is used and how it can help you create a collection or a new product line....
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