Tablet display showing a guide on how to create a streetwear line in Italian.
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How to Create a Streetwear Line?

Table of Contents How to create a Streetwear line: In this article we talk about a topic that is always present in our work in the style department: creating a Streetwear line. Have you ever wondered how a Streetwear brand is born and what the steps are to become a successful designer in this world? Let's understand together what is meant...

Tablet showing an article on Barbie's influence on fashion with a doll's face visible at the top.
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The Rebirth of Barbie: How Barbie Mania is Influencing Fashion

Introduction to the Barbie Mania Phenomenon "There's a Barbie in all of us" - Ruth Handler, the creator of Barbie. Hello everyone and welcome to this in-depth look at one of the hottest trends of the moment, the Barbie Mania phenomenon! I'm Corrado Manenti and today we dive into the colourful and intriguing world of the Barbie-mania phenomenon, fuelled by the...

A tablet showing a page on the creation of a sportswear brand with images of women in athletic poses.
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How to create a sportswear line

Table of Contents Practical Guide to Building an Activewear Brand Welcome to this practical guide dedicated to those who want to launch their own activewear brand and want to understand how to take their first steps in a competitive and growing market. Today we will talk about brand design, the fundamental discipline that allows you to build...

A tablet on which a guide to creating a press release is displayed, with accessories such as glasses, a red mug and a keyboard on the desk.
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How to prepare a bombproof press kit

Table of Contents Introduction: Why do we need a press release? In an increasingly interconnected world, getting your unique voice out in the fashion industry can seem like a daunting challenge for emerging and creative designers. Between fashion shows, photo shoots and the myriad details of creating a new collection, it can seem almost impossible...

Top view of a digital tablet showing an article in Italian about searching for ideas and inspiration, with a person typing on a keyboard in the background.
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Inspiration how ideas are born

Table of Contents "The act of creation is, first and foremost, an act of courage" - Pablo Picasso In this guide to creativity, we will take you through the process of turning an idea into a tangible fashion project. This article will serve as a real fashion course, ideal for those who are starting out on their own path...

Digital visualisation of a comprehensive fashion guide 2023 in Italian, showing trends, styles and market insights.

Fashion trends of 2023, designers, iconic objects and garments, market trends

Table of Contents The Fashion Market 2023: Gen Z and Social If you want to find out what the fashion trends of 2023 will be, you first need to know how this industry will move. Indeed, the fashion industry has been increasingly influenced in recent years by changes that depend, not only on investments, but also on the...

Digital tablet showing a presentation on discovering private label strategies and customisation in fashion.
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Private label - what it is and when to use it

Introduction: In recent years, fashion is changing rapidly and there are many opportunities for emerging designers who want to stand out from the crowd. Whereas we used to be almost obliged to make our own products from scratch from a similar product or pattern we can now find 'ready-made' products on the market that can be customised...

Tablet showing an article in Italian on fashion trends and the need for new designers in the era of fast fashion.
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Do we need new designers? Making fashion in the times of fast fashion and the mass market

Do we need emerging designers in 2025? When the whole world revolves around fast fashion and the mass market is there still room for those who want to start NOW? Italy has always been considered the home of new designers, but despite the fact that there are so many fashion schools and academies that give birth to new designers every year,...

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