An iPad shows a digital guide entitled 'How to Integrate Armour in Your Brand', which presents colour palettes and images of the work area, all against a bright magenta background to highlight the power of armour.
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Armour guide for fashion branding: how to use colours strategically

Table of Contents 'I would like to wear that purple every day, but finding it in the shop is a feat'. This sentence was written on social networking site Reddit as part of a popular debate about armouring, and it is not an isolated lament. A wave of consumers willing to pay for armour-colour consultations (+320 % of Google searches) cannot find it in shops...

A tablet presents a fashion guide called "What are the fashion trends 2025?", full of vivid images of different models and outfits that define the trends of 2025.
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Fashion trends 2025: tips for your brand

The year 2025 has only just begun and it has already shown us that it is time to renew ourselves, to break free from predictable codes and rewrite the rules of our style. The wardrobe once again becomes a creative space, where we can experiment, dare and affirm who we really are. Individuality, maximalism, romanticism: the international catwalk shows have highlighted a change of...

fashion seasons
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Fashion seasons: everything you need to know to launch your own fashion line

Find out when to launch your collection by following the fashion seasons We are used to seeing winter clothes on shop shelves and catwalks when it is still shorts and swimwear time outside while it is still the middle of winter. Fashion seasons do not correspond to weather seasons, that much is clear by now. But if you...

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