Do we need new designers? Making fashion in the times of fast fashion and the mass market
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Do we need new designers? Making fashion in the times of fast fashion and the mass market

Do we need emerging fashion designers in 2022? When the whole world revolves around fast fashion and the mass market, is there still room for those who want to start NOW? Italy has always been considered the home of new designers, and despite the fact that there are so many fashion schools, academies that give birth to new designers every year,...

How to become a real designer and start selling (without fashion school)
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How to become a real designer and start selling (without fashion school)

Making fashion has always been the prerogative of fashion designers, at least that is what we are used to thinking. For those who, like me, work as an insider, i.e. from behind the scenes, the reality is much more complex. In fact, the stylist is just the tip of the iceberg, the one who puts his or her face, the one who puts...

Versace: the storytelling of Italian fashion history
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Versace: the storytelling of Italian fashion history

https://youtu.be/Xz8oFTK8dyY Gianni Versace's message echoes to this day: he who falls in love with the Medusa has no chance! . The aim from the start was to leave anyone who admired his shop windows or his clothes petrified, so much so that they could never go back. In addition to a complete revolution in the field of fashion, the brand...

How to write product descriptions with copywriting
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How to write product descriptions with copywriting

Copywriting is the art of writing words that sell. It's not just about telling people that your product is great and that they should buy it. It's about taking the time to understand what makes your potential customers take action and then using language that will resonate with them to make them...

One year of covid - fashion design sector, what has changed
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One year of covid - fashion design sector, what has changed

Be A Designer. Let's create your Fashion Brand together, discover our operational partnership ???> SCOPRI The time had come to take stock of 10 years of change in the fashion world, when the first general lockdown due to the Coronavirus pandemic was announced in Italy on 9 March 2020. One year on...

4 important mistakes of those starting to sell fashion online
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4 important mistakes of those starting to sell fashion online

Where do I start selling online? How do I start selling clothing online? How much does it cost to open an e-commerce? It may sound trivial, but the tools used to sell fashion online are not always easy to choose. Take, for example, communication tools such as Instagram, Facebook or the various social networks, which are not always the...

How to use digital channels to create your fashion brand
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How to use digital channels to create your fashion brand

Speak to your audience using their language and tell them what they care about.? JONATHAN LISTER How to use digital channels to create your Fashion Brand? Jonathan Lister quickly shows us how important it is to use the language of our audience so that they easily understand the message we want to convey and provide...

Against the horror vacui of the corporate instagram
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Against the horror vacui of the corporate instagram

The most frequent mistake in using social media for images (wasting time and money) is to publish content without any criteria. The objective of a company profile is not to publish pretty pictures, but to attract new customers through image appeal. Publication alone offers no guarantee of the result. For...