An iPad displaying an Italian text on start-up advice for aspiring fashion entrepreneurs, with images of a person, a woman in front of a laptop and a collage of colourful icons at the bottom, emphasises how to cope with the crisis while maintaining impeccable style.
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The 11 things you absolutely must know if you want to create a fashion start-up

ByCorrado Manenti

The other day on Facebook, an article caught my attention. The title sounded promising, the image appealing, and the topic was right up my alley. I immediately rushed to read it, as it seemed to be right for me and came from an authoritative source for those of us in the industry, namely WGSN, one of the largest groups of...

A tablet showing an Italian guide to using social media to promote a brand, with images of social media apps and marketing images, integrates trendy fashion elements together with modern techniques of production methods.
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How to make your brand very social

ByCorrado Manenti

If there is one question every brand should constantly ask itself, it is this: are we social enough? To be successful, it is not enough to create a pleasant shopping experience or a beautiful product. It is about making this experience so intense that it entices every customer to show it off and the product so wonderful that the shopper instinctively knows that he or she is...

A tablet displaying a text in Italian 'Do you want to be a designer too? Everything schools don't teach you' with a collage of fashion and interior design images, inspiring you to overcome the crisis with your unique sense of style.
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Do YOU also want to be a designer? Everything that fashion schools don't teach you

ByCorrado Manenti

Among the many things we Italians are good at (and are recognised worldwide), fashion undoubtedly stands out. Even without being great experts or true aficionados, we can easily name many designers: Giorgio Armani, Miuccia Prada, Salvatore Ferragamo and so on, fascinating stories of people who, with their...

The screen of a tablet shows an Italian text on beating the crisis through marketing and strategic positioning, accompanied by elegant images of a laptop, a notebook, coffee and people at work.
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Beating the crisis is a matter of style

ByCorrado Manenti

What is fashion? I think this is a seemingly simple question but one that hides great complexity within itself. In this article I will analyse some of the meanings and definitions of ?fashion? and list some of the characteristics that make many fashion companies and brands crisis-proof! We just walk out of the house and see clothes ...

The screen of a tablet shows an Italian guide entitled 'HOW TO WRITE A PROFESSIONAL BLOG' with hands typing on a laptop in style and images related to blogging.
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Anatomy of a professional fashion blog

ByCorrado Manenti

Whenever the topic is writing for the web, it is repeated that it is essential to create quality content, as if it were not obvious that posts copied and pasted from other blogs, uninteresting, imprecise and badly written are of no interest to anyone, besides being badly indexed by search engines. On how to do this, however,...

The text in Italian on a tablet screen reads 'COME SCRIVERE UN FASHION BLOG - LA PROFESSIONE DEL CONTENT EDITOR PRIMA DEGLI INFLUENCERS'. The screen shows three small images of people working on laptops, demonstrating that mastering the craft is a matter of style in beating the crisis.
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How to write a quality fashion blog

ByCorrado Manenti

Over the last ten years, the Internet has been populated by a myriad of fashion blogs, dealing with the most varied topics and the most varied styles, from The Blonde Salad to the provincial blogger, who takes pictures of herself wearing unlikely outfits in equally unlikely locations (messy balconies, cellars with hanging sausages, Zara's dressing rooms populated by balls of...

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