Table of Contents Have you ever thought that an old pair of worn-out jeans or an out-of-fashion jacket could become the centrepiece of a new collection? That's what fashion upcycling is all about: transforming what seemed destined to end up at the back of the cupboard into something unique, original and with even more value.
Not a day more and not a day less: autumn has arrived with its decisive force, closing the doors to summer once and for all. But the end of the hot season, in the world of fashion, always marks a new beginning: that of the spring/summer collections, the moment when the Milan fashion week kicks off and the...
Table of Contents 'I would like to wear that purple every day, but finding it in the shop is a feat'. This sentence was written on social networking site Reddit as part of a popular debate about armouring, and it is not an isolated lament. A wave of consumers willing to pay for armour-colour consultations (+320 % of Google searches) cannot find it in shops...
Imagine a garment capable of crossing centuries, social classes and even continents. You can see it worn by a rebellious teenager, by a French designer in her atelier, by an actor on a red carpet and by an underground artist on a metropolitan night. It is a democratic, yet exclusive garment....
Co-branding is emerging as one of the most effective strategies to generate meaningful connections and strengthen one's brand position in the market. For an emerging brand, it can be the key to making itself known to a wider audience. For an established brand, on the other hand, it is an opportunity to experiment with new languages and renew the perception of the...
It is no longer enough to be 'green' to be truly sustainable. Today, emerging fashion brands are faced with a real choice: continue to produce as usual or become part of the change, building something that will leave its mark on the market (and the world). But where do you start? This article is designed for those who want to...
Table of Contents If you are thinking of starting your own fashion brand or growing the one you already have, you have probably wondered at least once how to make a business plan. I know what you're thinking: endless Excel, complicated charts and terms from a university economics textbook. It's actually not that scary. In fact, a business...
Instagram, digital content and influencers: this is the new face of fashion today. But what happened to the magazines, fashion blogs and testimonials so dear to the 80s? They have not disappeared, they have simply transformed. Today, they coexist and intertwine with the new tools of digital communication, giving rise to a...
Find out how to make your own shoot A fashion shoot is often much more than you might imagine: it can be the deciding factor between the success and failure of your brand. How many designers have devoted body and soul to creating flawless collections, paying attention to every detail, only to see sales stagnate? Often...
Table of Contents A New Rhythm in the Fashion Calendar: The Rise of Pre-Collections In the fashion world, novelty is synonymous with existence. One of the most significant recent transformations has been the evolution of the 'fashion calendar'. Whereas in the past it was sufficient for a brand to present two 'fashion collections' per year, for the spring/summer seasons...
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