There is a new rhythm that is redefining fashion. It does not run, it does not shout, it does not mass-produce. It is the rhythm of slow fashion, a movement born of the need to restore value to time, people and things made with care. If you are imagining your first fashion collection, perhaps...
There is a moment that every young designer dreams of: to see his or her collection on the catwalk for the first time in front of an audience.a fashion show is not just the final act of months of work, but the synthesis of a vision, of an identity, of a dream taking shape.it is the culmination of a creative journey, but also the...
You have launched your first collection, or perhaps you are still at the stage where you are creating your logo, choosing the right name, imagining the perfect website for your brand. There is enthusiasm, inspiration, a desire to make your mark in the fashion world. But... have you thought about registering your clothing brand? The...
Table of Contents Have you ever thought that an old pair of worn-out jeans or an out-of-fashion jacket could become the centrepiece of a new collection? That's what fashion upcycling is all about: transforming what seemed destined to end up at the back of the cupboard into something unique, original and with even more value.
Not a day more and not a day less: autumn has arrived with its decisive force, closing the doors to summer once and for all. But the end of the hot season, in the world of fashion, always marks a new beginning: that of the spring/summer collections, the moment when the Milan fashion week kicks off and the...
Table of Contents 'I would like to wear that purple every day, but finding it in the shop is a feat'. This sentence was written on social networking site Reddit as part of a popular debate about armouring, and it is not an isolated lament. A wave of consumers willing to pay for armour-colour consultations (+320 % of Google searches) cannot find it in shops...
Imagine a garment capable of crossing centuries, social classes and even continents. You can see it worn by a rebellious teenager, by a French designer in her atelier, by an actor on a red carpet and by an underground artist on a metropolitan night. It is a democratic, yet exclusive garment....
Co-branding is emerging as one of the most effective strategies to generate meaningful connections and strengthen one's brand position in the market. For an emerging brand, it can be the key to making itself known to a wider audience. For an established brand, on the other hand, it is an opportunity to experiment with new languages and renew the perception of the...
It is no longer enough to be 'green' to be truly sustainable. Today, emerging fashion brands are faced with a real choice: continue to produce as usual or become part of the change, building something that will leave its mark on the market (and the world). But where do you start? This article is designed for those who want to...
Table of Contents If you are thinking of starting your own fashion brand or growing the one you already have, you have probably wondered at least once how to make a business plan. I know what you're thinking: endless Excel, complicated charts and terms from a university economics textbook. It's actually not that scary. In fact, a business...
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