Tablet showing an article on Barbie's influence on fashion with a doll's face visible at the top.
| | | | | |

The Rebirth of Barbie: How Barbie Mania is Influencing Fashion

ByCorrado Manenti

Introduction to the Barbie Mania Phenomenon "There's a Barbie in all of us" - Ruth Handler, the creator of Barbie. Hello everyone and welcome to this in-depth look at one of the hottest trends of the moment, the Barbie Mania phenomenon! I'm Corrado Manenti and today we dive into the colourful and intriguing world of the Barbie-mania phenomenon, fuelled by the...

Tablet showing an article in Italian on fashion trends and the need for new designers in the era of fast fashion.
| |

Do we need new designers? Making fashion in the times of fast fashion and the mass market

ByCorrado Manenti

Do we need emerging designers in 2025? When the whole world revolves around fast fashion and the mass market is there still room for those who want to start NOW? Italy has always been considered the home of new designers, but despite the fact that there are so many fashion schools and academies that give birth to new designers every year,...

Tablet showing an Italian e-learning course entitled 'how to be a fashion designer (and sell) without fashion school' with an image of a person working on fashion design.
| | |

How to become a real designer and start selling (without fashion school)

ByCorrado Manenti

When people talk about how to become a fashion designer, they often imagine a creative figure who brings iconic collections to life. However, the reality is far more complex. For those who, like me, have been working behind the scenes in the industry for years, it is clear that the designer is only the tip of the iceberg: he is the face of the brand, the...

Digital tablet showing an Italian text entitled 'Lo Storytelling Secondo Versace' with images of rich decoration and classical art at the top and bottom. The background is a shade from red to brown.
| |

Versace: the storytelling of Italian fashion history

ByCorrado Manenti

https://youtu.be/Xz8oFTK8dyY Gianni Versace's message echoes to this day: he who falls in love with the Medusa has no chance! . The aim from the start was to leave anyone who admired his shop windows or his clothes petrified, so much so that they could never go back. In addition to a complete revolution in the field of fashion, the brand...

A guide entitled 'How to Write Product Descriptions' appears on a tablet screen with text and photos describing how to master the art of copywriting for e-commerce.
| |

How to write product descriptions with copywriting

ByCorrado Manenti

Copywriting is the art of writing words that sell. It's not just about telling people that your product is great and that they should buy it. It's about taking the time to understand what makes your potential customers take action and then using language that will resonate with them to make them...

A tablet showing an e-commerce guide in Italian entitled '4 Mistakes Not to Make When You Want to Sell Online' with pictures of online shopping and the best methods to boost sales.
| |

4 important mistakes of those starting to sell fashion online

ByCorrado Manenti

Where do I start selling online? How do I start selling clothing online? How much does it cost to open an e-commerce? It may sound trivial, but the tools used to sell fashion online are not always easy to choose. Take, for example, communication tools such as Instagram, Facebook or the various social networks, which are not always the...

The screen of a tablet shows a red and white page with the Italian text 'L'Arte di Capire (e Vendere) ai Millenials' and two photos of individuals underneath, highlighting that it is all about style to beat the crisis.
|

Why Demna Gvasalia is the first designer to truly understand millenials

ByCorrado Manenti

Some designers manage to have timeless insights that transcend history. Others have the ability to so intimately capture the spirit of a historical moment that their power is extinguished at the slightest change in the status quo. Then there are some who seem good at first, but in the long run do the same....

A tablet showing an Italian guide to using social media to promote a brand, with images of social media apps and marketing images, integrates trendy fashion elements together with modern techniques of production methods.
|

How to make your brand very social

ByCorrado Manenti

If there is one question every brand should constantly ask itself, it is this: are we social enough? To be successful, it is not enough to create a pleasant shopping experience or a beautiful product. It is about making this experience so intense that it entices every customer to show it off and the product so wonderful that the shopper instinctively knows that he or she is...

End of content

End of content