How do you design a fashion product?
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How do you design a fashion product?

Learn the principles of product design and discover how to build fashion products by following our Be A Designer method When you start building a collection, you must always keep in mind that it is born within a well-defined ecosystem and must respect its rules in order to always be coherent. To make fashion, we do not...

How to become a real designer and start selling (without fashion school)
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How to become a real designer and start selling (without fashion school)

Making fashion has always been the prerogative of fashion designers, at least that is what we are used to thinking. For those who, like me, work as an insider, i.e. from behind the scenes, the reality is much more complex. In fact, the stylist is just the tip of the iceberg, the one who puts his or her face, the one who puts...

Introduction to brand design with the fashion business designer
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Introduction to brand design with the fashion business designer

HOW DOES BRAND DESIGN WORK? IN THIS ARTICLE I PRESENT THE FIRST FRAMEWORK OF THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this second article of the Fashion Business Academy where I explain how the Canvas works, starting with the first quadrant, the one dedicated...

Versace: the storytelling of Italian fashion history
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Versace: the storytelling of Italian fashion history

https://youtu.be/Xz8oFTK8dyY Gianni Versace's message echoes to this day: he who falls in love with the Medusa has no chance! . The aim from the start was to leave anyone who admired his shop windows or his clothes petrified, so much so that they could never go back. In addition to a complete revolution in the field of fashion, the brand...

4 important mistakes of those starting to sell fashion online
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4 important mistakes of those starting to sell fashion online

Where do I start selling online? How do I start selling clothing online? How much does it cost to open an e-commerce? It may sound trivial, but the tools used to sell fashion online are not always easy to choose. Take, for example, communication tools such as Instagram, Facebook or the various social networks, which are not always the...

How do you create a swimwear line?
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How do you create a swimwear line?

Article updated on 25/10/2022 INTRODUCTION: How do you create a swimwear collection? What are the fundamental steps that every designer (or aspiring designer) must know in order to approach this specific market segment BEFORE creating the products? In this article we are going to see how we can. create a. brand focused on swimwear...

Want to create your own clothing brand? Here are the 9 essential points from which to start!
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Want to create your own clothing brand? Here are the 9 essential points from which to start!

There comes a time Grit and ideas, as well as imagination and passion for fashion, are the key to success for one's brand. Nevertheless, they are not the totality of the elements needed to embark on a career that brings real results. Without imagination and originality the risk is ...

4 fundamental steps to becoming a successful designer
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4 fundamental steps to becoming a successful designer

Many young people who are passionate about the world of fashion wonder how to become a fashion designer, and I can tell you right now that you will have to work hard to achieve this and it will not be easy! Training is very important to become a good stylist, however, it is not enough: in fashion schools they teach you how to create a...

How to use digital channels to create your fashion brand
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How to use digital channels to create your fashion brand

Speak to your audience using their language and tell them what they care about.? JONATHAN LISTER How to use digital channels to create your Fashion Brand? Jonathan Lister quickly shows us how important it is to use the language of our audience so that they easily understand the message we want to convey and provide...