T-shirt production Made in Italy 2026 - in brief Producing T-shirts in Italy is still possible (and premium) for those who aim for a quality + sustainability positioning. The key districts: Carpi (Modena) for knitwear, Prato for regenerated fabrics, Veneto for technical sportswear. Typical costs per piece Made in Italy (batch 100 pcs): organic cotton 8-12€,...
Why should you launch a golf clothing brand? Actually, this question probably deserves several answers. Among many sports, golf is one in which fashion and style play a unique role: there is definitely a 'uniform' or dress code for golf, but unlike the sports of...
From shelter against the cold to a veritable style statement, scarves and foulards have become the perfect allies to give a twist and add an original and cool touch to your outfit. With an infinite number of materials, patterns and cuts available, the expressive possibilities are practically unlimited: from oversized versions that embrace the...
Is creating a fashion brand a dream you have carried with you for a long time? That dream that reappears cyclically, that you imagine in detail, that makes your eyes sparkle when you talk about it. But every time you try to realise it, you come up against the same question that stops you in your tracks: how much does it really cost to create a brand of...
Table of Contents 'I would like to wear that purple every day, but finding it in the shop is a feat'. This sentence was written on social networking site Reddit as part of a popular debate about armouring, and it is not an isolated lament. A wave of consumers willing to pay for armour-colour consultations (+320 % of Google searches) cannot find it in shops...
Table of Contents Have you been wondering how to open a clothing shop but don't know if it's still worth it? Let me tell you something: if you really want to make a difference and make your clothing shop a strategic place where people don't just buy, but have an experience, then you are in the...
Co-branding is emerging as one of the most effective strategies to generate meaningful connections and strengthen one's brand position in the market. For an emerging brand, it can be the key to making itself known to a wider audience. For an established brand, on the other hand, it is an opportunity to experiment with new languages and renew the perception of the...
Table of Contents If you are thinking of starting your own fashion brand or growing the one you already have, you have probably wondered at least once how to make a business plan. I know what you're thinking: endless Excel, complicated charts and terms from a university economics textbook. It's actually not that scary. In fact, a business...
Update - May 2026 Since I wrote this article, the world of beachwear has changed significantly. The global swimwear market is growing steadily and is expected to exceed USD 30 billion by 2027. Sustainability has gone from “nice to have” to a requirement: regenerated fabrics like ECONYL®...
The year 2025 has only just begun and it has already shown us that it is time to renew ourselves, to break free from predictable codes and rewrite the rules of our style. The wardrobe once again becomes a creative space, where we can experiment, dare and affirm who we really are. Individuality, maximalism, romanticism: the international catwalk shows have highlighted a change of...
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