INTRODUCTION: have you ever dreamt of seeing your creations parade down an elegant catwalk? Creating a bridal and formal wear line may seem like a daunting task, but with the right guidelines and a little passion, even up-and-coming designers can realise this dream. In this article, we delve into how to create a new...
Discover how to create a clothing line for padel and tennis: create your new sports fashion line with us In the world of tennis and padel, clothing represents more than just a technical necessity; it is a symbol of identity, belonging and personal style. As an expert in the fashion industry and creator...
Introduction to the Barbie Mania Phenomenon "There's a Barbie in all of us" - Ruth Handler, the creator of Barbie. Hello everyone and welcome to this in-depth look at one of the hottest trends of the moment, the Barbie Mania phenomenon! I'm Corrado Manenti and today we dive into the colourful and intriguing world of the Barbie-mania phenomenon, fuelled by the...
Table of Contents Practical Guide to Building an Activewear Brand Welcome to this new article dedicated to brand design, the discipline that deals with building the architecture of your future brand. In this article we will try to answer some fundamental questions: How do you create a sportswear line? What are the critical stages...
Table of Contents Who said that fashion is a 'child's play'? Who said you have to be young to realise your dreams? Fashion, like art, knows no age limits. Your passion for beauty, style can explode at any time in life, and becoming a stylist after...
What is Content Marketing in fashion. Content Marketing in fashion includes the techniques of creating and sharing relevant and interesting content, both textual and visual, related to your brand. This content generates enough engagement to influence the buying process of your users. There are many examples of content...
Table of Contents "The act of creation is, first and foremost, an act of courage" - Pablo Picasso In this guide to creativity, we will take you through the process of turning an idea into a tangible fashion project. This article will serve as a real fashion course, ideal for those who are starting out on their own path...
Do we need emerging fashion designers in 2022? When the whole world revolves around fast fashion and the mass market, is there still room for those who want to start NOW? Italy has always been considered the home of new designers, and despite the fact that there are so many fashion schools, academies that give birth to new designers every year,...
Making fashion has always been the prerogative of fashion designers, at least that is what we are used to thinking. For those who, like me, work as an insider, i.e. from behind the scenes, the reality is much more complex. In fact, the stylist is just the tip of the iceberg, the one who puts his or her face, the one who puts...
Copywriting is the art of writing words that sell. It's not just about telling people that your product is great and that they should buy it. It's about taking the time to understand what makes your potential customers take action and then using language that will resonate with them to make them...
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