Do we need new designers? Making fashion in the times of fast fashion and the mass market
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Do we need new designers? Making fashion in the times of fast fashion and the mass market

Do we need emerging fashion designers in 2022? When the whole world revolves around fast fashion and the mass market, is there still room for those who want to start NOW? Italy has always been considered the home of new designers, and despite the fact that there are so many fashion schools, academies that give birth to new designers every year,...

How to become a real designer and start selling (without fashion school)
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How to become a real designer and start selling (without fashion school)

Making fashion has always been the prerogative of fashion designers, at least that is what we are used to thinking. For those who, like me, work as an insider, i.e. from behind the scenes, the reality is much more complex. In fact, the stylist is just the tip of the iceberg, the one who puts his or her face, the one who puts...

Effective content marketing through storytelling - fashion industry & communication2.0
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Effective content marketing through storytelling - fashion industry & communication2.0

What is Content Marketing in Fashion. Content Marketing is that branch of marketing that includes all the techniques for creating and sharing content - textual, visual or combined - that is relevant to a brand, so as to create interest (engagement) that also guides the buying process of users. Not...

How to write product descriptions with copywriting
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How to write product descriptions with copywriting

Copywriting is the art of writing words that sell. It's not just about telling people that your product is great and that they should buy it. It's about taking the time to understand what makes your potential customers take action and then using language that will resonate with them to make them...

Want to create your own clothing brand? Here are the 9 essential points from which to start!
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Want to create your own clothing brand? Here are the 9 essential points from which to start!

There comes a time Grit and ideas, as well as imagination and passion for fashion, are the key to success for one's brand. Nevertheless, they are not the totality of the elements needed to embark on a career that brings real results. Without imagination and originality the risk is ...

4 fundamental steps to becoming a successful designer
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4 fundamental steps to becoming a successful designer

Many young people who are passionate about the world of fashion wonder how to become a fashion designer, and I can tell you right now that you will have to work hard to achieve this and it will not be easy! Training is very important to become a good stylist, however, it is not enough: in fashion schools they teach you how to create a...

How to use digital channels to create your fashion brand
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How to use digital channels to create your fashion brand

Speak to your audience using their language and tell them what they care about.? JONATHAN LISTER How to use digital channels to create your Fashion Brand? Jonathan Lister quickly shows us how important it is to use the language of our audience so that they easily understand the message we want to convey and provide...