How to create a clothing brand: a guide to creating a fashion brand
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How to create a clothing brand: a guide to creating a fashion brand

How to create your clothing brand in 11 essential steps Creating a successful clothing brand requires not only an excellent understanding of the fashion world, but also a well-defined strategy and a strong sense of identity and consistency over time. You don't need me to tell you this, you will surely have realised...

How to Create a Streetwear Line?
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How to Create a Streetwear Line?

Table of Contents How to create a streetwear line: In this article we discuss an ever-present theme in our work as style offices: creating a streetwear line. Starting with an overview of this peculiar market segment we will look at designers, iconic garments and what lessons we can learn on how to build a streetwear brand! I...

The Rebirth of Barbie: How Barbie Mania is Influencing Fashion
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The Rebirth of Barbie: How Barbie Mania is Influencing Fashion

Introduction to the Barbie Mania Phenomenon "There's a Barbie in all of us" - Ruth Handler, the creator of Barbie. Hello everyone and welcome to this in-depth look at one of the hottest trends of the moment, the Barbie Mania phenomenon! I'm Corrado Manenti and today we dive into the colourful and intriguing world of the Barbie-mania phenomenon, fuelled by the...

How to create a sportswear line
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How to create a sportswear line

Table of Contents Practical Guide to Building an Activewear Brand Welcome to this new article dedicated to brand design, the discipline that deals with building the architecture of your future brand. In this article we will try to answer some fundamental questions: How do you create a sportswear line? What are the critical stages...

How to prepare a bombproof press kit
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How to prepare a bombproof press kit

Table of Contents Introduction: Why do we need a press release? In an increasingly interconnected world, getting your unique voice out in the fashion industry can seem like a daunting challenge for emerging and creative designers. Between fashion shows, photo shoots and the myriad details of creating a new collection, it can seem almost impossible...

Effective content marketing through storytelling - fashion industry & communication2.0
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Effective content marketing through storytelling - fashion industry & communication2.0

What is Content Marketing in fashion. Content Marketing in fashion includes the techniques of creating and sharing relevant and interesting content, both textual and visual, related to your brand. This content generates enough engagement to influence the buying process of your users. There are many examples of content...

From Blogger to Content Creator: A Brief History of Fashion Blogging
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From Blogger to Content Creator: A Brief History of Fashion Blogging

Table of Contents From Blogger to Content Creator: A Brief History of Fashion Blogging in 2023 The fashion blogging phenomenon started around 2004-2005, when platforms such as Blogger and WordPress made blogging accessible to everyone. If we were talking about it now with a member of Generation Z, they would probably point at us as...

Private label - what it is and when to use it
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Private label - what it is and when to use it

Introduction: In recent years, fashion is changing rapidly and there are many opportunities for emerging designers who want to stand out from the crowd. Whereas we used to be almost obliged to make our own products from scratch from a similar product or pattern we can now find 'ready-made' products on the market that can be customised...

Versace: the storytelling of Italian fashion history
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Versace: the storytelling of Italian fashion history

https://youtu.be/Xz8oFTK8dyY Gianni Versace's message echoes to this day: he who falls in love with the Medusa has no chance! . The aim from the start was to leave anyone who admired his shop windows or his clothes petrified, so much so that they could never go back. In addition to a complete revolution in the field of fashion, the brand...