Private label - what it is and when to use it
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Private label - what it is and when to use it

An increasingly popular phenomenon is that of Private Labels. Thanks to specialised garment makers, it is possible to take ready-made garments and customise them with your own label! In this article we will look at the pros and cons of this type of production. For orientation, look at our Fashion Business Canvas...

Versace: the storytelling of Italian fashion history
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Versace: the storytelling of Italian fashion history

https://youtu.be/Xz8oFTK8dyY Gianni Versace's message echoes to this day: he who falls in love with the Medusa has no chance! . The aim from the start was to leave anyone who admired his shop windows or his clothes petrified, so much so that they could never go back. In addition to a complete revolution in the field of fashion, the brand...

Effective content marketing through storytelling - fashion industry & communication2.0
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Effective content marketing through storytelling - fashion industry & communication2.0

What is Content Marketing in Fashion. Content Marketing is that branch of marketing that includes all the techniques for creating and sharing content - textual, visual or combined - that is relevant to a brand, so as to create interest (engagement) that also guides the buying process of users. Not...

How to write product descriptions with copywriting
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How to write product descriptions with copywriting

Copywriting is the art of writing words that sell. It's not just about telling people that your product is great and that they should buy it. It's about taking the time to understand what makes your potential customers take action and then using language that will resonate with them to make them...

Fashion business and fashion industry - communication strategies 2.0
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Fashion business and fashion industry - communication strategies 2.0

This article is brought to you by Be A Designer, the fashion office that makes your Brand. The accelerating dynamics triggered by the blockade of the textile industry -one of the most dynamic sectors in society- due to COVID-19, are reflected today and travel in parallel with the entry of the digital era. The marketing mix emerging in 2021 between offline tools...

Three content lessons we learnt from 'historical' fashion bloggers
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Three content lessons we learnt from 'historical' fashion bloggers

A long time ago, in the dark years when social media did not exist and the Internet was still a bit of a mystery, small personal websites called blogs sprang up. Using the blogger.com platform, in the mid-2000s anyone could create their own blog and discuss whatever topic they wanted. Those were years when...