Table of Contents The fashion market 2024: Trends between technological innovation and timeless garments If you want to find out what the fashion industry trends of 2024 will be, you first need to know how this sector will move. Indeed, the fashion industry has been increasingly influenced in recent years by changes that depend not only on...
Table of Contents A New Rhythm in the Fashion Calendar: The Rise of Pre-Collections In the fashion world, novelty is synonymous with existence. One of the most significant recent transformations has been the evolution of the 'fashion calendar'. Whereas in the past it was sufficient for a brand to present two 'fashion collections' per year, for the spring/summer seasons...
Be A Designer. Let's create your Fashion Brand together, discover our operational partnership ???> SCOPRI The time had come to take stock of 10 years of change in the fashion world, when the first general lockdown due to the Coronavirus pandemic was announced in Italy on 9 March 2020. One year on...
Tom Ford Gucci Versace It all started in New York, with Rodarte's sequin-covered cocktail dresses inspired by parties in Berlin's basements before the fall of the Wall, when it seemed only right to hope that '80s glam would return. The mix of soft colours, sequins, leather and furs that...
Remember when dressing like a metalhead was considered lame? When ripped jeans, oversized black sweatshirts, band t-shirts and studded belts were a clear sign of rebellion? From the 1990s onwards, the metal aesthetic has been the typical form of expression of a very specific subculture, reserved for a niche...
It is not news that streetwear is a male thing. The whole scene is run by males who aim to cater to an audience of other males and, even at the lower end, most brands only produce men's sizes. And if streetwear is not just clothes but a real ...
Alessandro Michele's Gucci Cruise 2018 collection was an extraordinary success in terms of publicity. Beyond the criticism that followed the fashion show and beyond the choice (judged highly questionable) of having indie musician Lucio Corsi and Baustelle frontman Francesco Bianconi walk the runway, Michele achieved the...
Supermodel Heidi Klum becomes a designer for Lidl WHEN DOES FASHION IN THE SHOPPING LOTS WORK? The phenomenon of private label fashion lines in supermarkets seems to have found a second youth. From the point of view of numbers we are looking at interesting figures and continuous growth. But what is happening from the point of view of...
What is fashion? I think this is a seemingly simple question but one that hides great complexity within itself. In this article I will analyse some of the meanings and definitions of ?fashion? and list some of the characteristics that make many fashion companies and brands crisis-proof! We just walk out of the house and see clothes ...
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