New fashion trends 2021: follow the rules or break them?

New fashion trends 2021: follow the rules or break them?

What will be the new fashion trends 2021? Let's find out together! As creators and designers we must not be passively influenced by trends, we must think outside the box starting from what is going and be able to interpret it in a personal and unique way and above all in line with our brand values! Unlike in 2020 the...

One year of covid - fashion design sector, what has changed
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One year of covid - fashion design sector, what has changed

Be A Designer. Let's create your Fashion Brand together, discover our operational partnership ???> SCOPRI The time had come to take stock of 10 years of change in the fashion world, when the first general lockdown due to the Coronavirus pandemic was announced in Italy on 9 March 2020. One year on...

This is why every brand should have its own iconic piece and memes
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This is why every brand should have its own iconic piece and memes

Alessandro Michele's Gucci Cruise 2018 collection was an extraordinary success in terms of publicity. Beyond the criticism that followed the fashion show and beyond the choice (judged highly questionable) of having indie musician Lucio Corsi and Baustelle frontman Francesco Bianconi walk the runway, Michele achieved the...

When fashion enters the shopping cart
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When fashion enters the shopping cart

Supermodel Heidi Klum becomes a designer for Lidl WHEN DOES FASHION IN THE SHOPPING LOTS WORK? The phenomenon of private label fashion lines in supermarkets seems to have found a second youth. From the point of view of numbers we are looking at interesting figures and continuous growth. But what is happening from the point of view of...

Quick guide not to get lost among the various resort cruises and pre-collections
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Quick guide not to get lost among the various resort cruises and pre-collections

Compared to a few years ago, the fashion calendar has changed a lot. The days when twice a year a brand presented its spring/summer and autumn/winter collections on the catwalk are long gone, and two collections a year just aren't enough to keep the attention threshold high and satisfy the consumer...

Beating the crisis is a matter of style
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Beating the crisis is a matter of style

What is fashion? I think this is a seemingly simple question but one that hides great complexity within itself. In this article I will analyse some of the meanings and definitions of ?fashion? and list some of the characteristics that make many fashion companies and brands crisis-proof! We just walk out of the house and see clothes ...