Brand Communication | Fashion Marketing | Social Media

The corporate instagram for wimps

ByCorrado Manenti 08/03/201829/08/2022

We all agree that Instagram is one of the most important social networks for a brand and that it is currently experiencing a moment of unprecedented popularity. Not taking advantage of this would be unforgivable, especially since managing an account is not that difficult if you know how. Below...

Social Media | Brand Communication

Against the horror vacui of the corporate instagram

ByCorrado Manenti 05/02/201824/08/2022

The most frequent mistake in using social media for images (wasting time and money) is to publish content without any criteria. The objective of a company profile is not to publish pretty pictures, but to attract new customers through image appeal. Publication alone offers no guarantee of the result. For...

Social Media | Brand Communication

Do you really know about instagram and pinterest?

ByCorrado Manenti 22/12/201728/08/2022

We live in a very visual world, where storytelling is done with memes and Instagram Stories, so it is a fact that having a visual strategy is vital for a brand. On social networks, in fact, images can work very well even when they do not act as a complementary element to a...

Brand Communication | Social Media

Do you have a visual strategy or are you just posting pretty pictures?

ByCorrado Manenti 05/12/201728/08/2022

That the visual component is crucial in fashion marketing, I think it goes without saying. In the fashion world, the eyes have always been the first link between the customer and a product or message. Today, however, the communicative power of images has reached stellar levels, in a continuous flow of visual content...

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