The corporate instagram for wimps

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Corrado Manenti
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We all agree that Instagram is one of the most important social networks for a brand and that it is currently experiencing a moment of unprecedented popularity. Not taking advantage of this situation would be unforgivable, especially since managing an account is not that difficult, if you know how.

Below you will find the five tips for becoming an Instagram pro: one who always knows what to post and when, even with a nice-looking grid. In reality, however, there is only one secret: planning, have an editorial plan.

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1) Planning, as we have just said, is the basis of everything. Decide in advance what to post, how much to post, when to postin three words, make an editorial plan.

By deciding in advance, you will find it easier to follow a logical thread and post consistent content, write good captions and appear often in the feeds of people you are interested in.

Most importantly, if you prepare beforehand, you won't find yourself wondering what to post every day. There are also good applications that can help you with scheduling posts, for example Grum o Crowdfire.

2) Obviously, you will have to try to get the right people to follow you. To do this, you will need to follow the right people. If following friends, acquaintances and relatives up to the eleventh degree can help you to 'make up the numbers' in the beginning, the ideal is to target influencers and potential customers.

I strongly advise against spending money on 'buying followers', both because it is a trick that is very easy to unmask, and because they do not lead to any real conversions: they do not get your brand's name out there, let alone will ever be your customers.

I also advise against following hundreds of profiles en masse all at once, only to stop following them immediately afterwards, it is considered rude.

  1. You are not Roberto da Crema and neither is Mastrota. You're not trying to sell an Eminflex mattress or even a Folletto hoover. You are a designer who is proposing his work, so don't just talk about products. In your posts you have the opportunity to invite other people into the imagery that has inspired you, or to let them snoop around backstage. These are choices that pay off in the long run.

  2. Do not post content that does not follow any logical thread with the story you are telling, even if they are beautiful. You already have your own private profile to post whatever you want.

  3. Remember that Instagram is still a social media of images, and the eye definitely wants its share: try to publish good-looking photosand to keep your grid tidy: it will be the first thing people will notice when they visit your profile. You don't necessarily have to pursue colour consistency, just try to make sure that the colours in your photos match each other, for example by avoiding too sharp contrasts between black and white and over-saturated colours (which I personally dislike, but this is a personal opinion).

 
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Want advice on your social strategy?

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