Blog

In this section of the site you will find the collection of all articles written by our team where we tell you about our method and answer some of the most important questions for those who want to build something of their own in fashion.

Promotional graphics for the maternity product line on a tablet display.

How to develop a maternity line ideas, challenges and tips

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An Italian-language guide on the creation of wedding and formal dresses displayed on a tablet screen.

How to Create a Bridal Line?

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Tablet showing a presentation on the development of the hat collection with various coloured hats in the background.

Developing a hat collection: where to start

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Tablet showing an advertisement or guide in Italian for tennis and padel equipment, including tennis and padel clothing with accompanying images.

Creating a clothing line for Tennis and Padel: The Guide to Getting Started in 2024

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Tablet showing a guide to creating a successful bag line in Italian on a pink background.

Guide to Creating a Successful Handbag Line +6 Tips

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Tablet showing a web page on clothing production in Italy with text in Italian, surrounded by sewing equipment.

Third Party Clothing Production for Small Quantities

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Tablet showing a guide on how to create a clothing brand in Italian, containing images of fashion garments and models.

How to create a clothing brand: a guide to creating a fashion brand

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Tablet showing a guide on how to make swimwear, surrounded by samples of swimwear fabrics and a pair of swimming goggles.

How do you create a swimwear line?

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An Italian fashion trend guide 2024 will appear on a tablet screen.

Fashion trends of 2024, designers, iconic objects and garments, market trends

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The complete guide to creating fashion moodboards.

Fashion Moodboard: what it is and how to create an effective one

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Tablet display showing a guide on how to create a streetwear line in Italian.

How to Create a Streetwear Line?

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Tablet showing an article on Barbie's influence on fashion with a doll's face visible at the top.

The Rebirth of Barbie: How Barbie Mania is Influencing Fashion

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A tablet showing a page on the creation of a sportswear brand with images of women in athletic poses.

How to create a sportswear line

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Digital article on how to become a designer after the age of 40, with tips on how to change careers and succeed in the fashion industry.

How to Become a Stylist after 40?

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Tablet showing a fashionable article in Italian on cruise and resort collections with an image of a ship's porthole.

Quick guide not to get lost among the various resort cruises and pre-collections

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A tablet on which a guide to creating a press release is displayed, with accessories such as glasses, a red mug and a keyboard on the desk.

How to prepare a bombproof press kit

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Digital tablet showing a presentation on content strategy in Italian, with a notepad and pen on a two-colour background.

Effective content marketing through storytelling - fashion industry & communication2.0

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Digital tablet showing a blog article in Italian about the storytelling lessons of historical fashion bloggers and their evolution into influencers.

From Blogger to Content Creator: A Brief History of Fashion Blogging

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Top view of a digital tablet showing an article in Italian about searching for ideas and inspiration, with a person typing on a keyboard in the background.

Inspiration how ideas are born

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Digital visualisation of a comprehensive fashion guide 2023 in Italian, showing trends, styles and market insights.

Fashion trends of 2023, designers, iconic objects and garments, market trends

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Digital tablet showing a presentation on discovering private label strategies and customisation in fashion.

Private label - what it is and when to use it

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An electronic tablet displaying a page on fabric printing processes in Italian, with a coloured fabric motif in the background and images of printing machinery at the bottom.

How Fabric Printing Works

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Tablet showing an article in Italian on fashion trends and the need for new designers in the era of fast fashion.

Do we need new designers? Making fashion in the times of fast fashion and the mass market

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Tablet showing a colourful nebula background with text in Italian on fashion product design.

How do you design a fashion product?

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Tablet showing an Italian e-learning course entitled 'how to be a fashion designer (and sell) without fashion school' with an image of a person working on fashion design.

How to become a real designer and start selling (without fashion school)

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Tablet showing a presentation slide with the Italian text 'introduction to operations' on fashion industry operations.

Introduction to operations with the fashion business designer canvas

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An e-book or digital publication on a tablet screen about fashion industry marketing and distribution with images of shopping bags and a retail shop.

Introduction to Marketing & Distribution

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Tablet showing a page on 'fashion business designer canvas' with text in Italian that translates to 'our innovative method to create your fashion brand'.

Introduction to the canvas: meet the fashion business designer

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Tablet showing a page on 'introduction to brand design' related to the fashion business, with images of fabric samples and design materials underneath.

Introduction to brand design with the fashion business designer

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Contest by Chiara Ferragni and Pantene, how to participate together.

Strong together: how to take part in Chiara Ferragni and Pantene's competition

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Which tax regime to choose for a fashion start-up?

Fashion start-ups: which tax regime to choose?

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Fashion in Italy: Entrepreneurship encouraged.

Fashion in Italy: incentives for doing business

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Versace - Italian fashion storytelling

Versace: the storytelling of Italian fashion history

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A woman writing dedications for a product with copywriting.

How to write product descriptions with copywriting

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A guide for fashion entrepreneurs.

Entrepreneurs in fashion: instructions for use

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Communication 2.0 in the fashion business and industry.

Fashion business and fashion industry - communication strategies 2.0

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A woman wearing a face mask in the fashion design industry during the COVID-19 pandemic.

One year of covid - fashion design sector, what has changed

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Two women hold shopping bags and the text reads sell online and fashion now.

4 important mistakes of those starting to sell fashion online

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An orange background with the inscription 'hump in a project drawer' - start-up in fashion.

Collection ready and brand in mind? Tips on how to start your own fashion start-up.

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A woman at her desk learns essential branding tips to create her own clothing brand.Keywords: branding, essential

Want to create your own clothing brand? Here are the 9 essential points from which to start!

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Patchwork - a recycling technique.

Patchwork: realise your design at its best

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A woman is producing a fashion collection using the best production methods.

The best methods of fashion production

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A different woman in sunglasses with a beautiful hunting profession.

Cool hunting: an increasingly sought-after professional practice

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Fashion brands in pandemics and coronavirus.

Create your fashion brand in the time of the coronavirus

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A person promoting a fashion brand in the digital age on social media with their mobile phone.

Fashion brands in the digital age

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A woman is sitting at a desk with '4 basic steps to becoming a successful designer' written on it.

4 fundamental steps to becoming a successful designer

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Digital strategy, fashion brand.

How to use digital channels to create your fashion brand

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A pink background with the words '80s cl irmantomables' captures the essence of an 80s party.

AW 2018 catwalk - '80s party

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A person holding a mobile phone displaying their personal brand on the company instagram.

The corporate instagram for wimps

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Instagram agenda versus corporate instagram horror vacui.

Against the horror vacui of the corporate instagram

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A poster for the white fashion show in Milan with a box scarf.

My scarf in a box @ white milano

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Do you really know Instagram and Pinterest?

Do you really know about instagram and pinterest?

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A person comparing social media images on their phone.

Do you have a visual strategy or are you just posting pretty pictures?

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Hip hop blends with metal and pop influences to create a dynamic subculture.

How hip hop took metal and pop ruined everything

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An image of a woman sitting at a desk with the words taken real.

How to write foolproof headlines

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Increase your online visibility with SEO writing techniques and entice readers to interact with your content.

Do you want people to read what you write? Write for SEO

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A woman holding a bag with the inscription and mug for life, demonstrating Balenciaga's fatal attraction to viral trends.

Balenciaga's fatal attraction for the viral went a little too far

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Why should you really have a blog? - image, woman

Why should you really have a blog?

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An image depicting an elegant woman in a yellow dress representing Gucci fashion.

The world is Gucci we are just dressing accordingly

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Streetwear no 2 - a light entry for girls.

This is why streetwear is not a girl's game

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A monochrome image with a couple.

Why Demna Gvasalia is the first designer to truly understand millenials

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A woman in a red coat and a man in a blue jacket.

Trend forecasting as seen from backstage

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A pair of colourful trainers with iconic brand elements and meme-inspired words.

This is why every brand should have its own iconic piece and memes

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The cover of a book with the words "shall we die olympic core?" enigmatically.

Will we die normcore?

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Green background with Saint Ambrose inscription prefixed on a pile of clothes.

Can a trend really be predicted?

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A pink background with the words 'quando es el carrello' and 'quando la moda'.

When fashion enters the shopping cart

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A man who shows authenticity and style, embodying the essence of men's fashion.

Everything you need to know to start your menswear brand

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A guide to fashion creation.

How to create your fashion start-up

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Fashion blog: Instructions for men.

Fashion Bog: Instructions for use

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A woman is sitting at a desk with 'Perla La UA', a fashion start-up, written on it.

The 11 things you absolutely must know if you want to create a fashion start-up

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At the service of your brand to make it very social.

How to make your brand very social

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A woman sits in front of a rack of clothes, showing off her skills as a stylist that go beyond what fashion schools teach.

Do YOU also want to be a designer? Everything that fashion schools don't teach you

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A man on a laptop, hammering the style crisis.

Beating the crisis is a matter of style

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A pink background illustrating the fashion trend between timing and sensitivity.

Fashion trends between timing and sensitivity

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Dun fashion blog professional. (Keywords: fashion blog, professional)

Anatomy of a professional fashion blog

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A pink notebook with the words 'contre un blog' in the middle of a potted plant, perfect for fashion bloggers looking for quality writing tips.

How to write a quality fashion blog

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