Blog

In this section of the site you will find the collection of all articles written by our team where we tell you about our method and answer some of the most important questions for those who want to build something of their own in fashion.

Come and create a fashion brand 2024.

How to create a clothing brand: a guide to creating a fashion brand

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How he creates swimwear how he creates how he creates how he creates.

How do you create a swimwear line?

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A poster showing the fashion trend of 2024.

Fashion trends of 2024, designers, iconic objects and garments, market trends

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Fashion moodboard 2014.

Fashion Moodboard: what it is and how to create an effective one

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Creating a streetwear line.

How to Create a Streetwear Line?

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A pink phone with 'barbiemania' written on it.

The Rebirth of Barbie: How Barbie Mania is Influencing Fashion

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Create a sportswear brand.

How to create a sportswear line

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A 'how do you enjoy yourself' poster with the image of two people on a bench, designed by a designer after the age of 40.

How to Become a Stylist after 40?

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Cruise collection quick guide.

Quick guide not to get lost among the various resort cruises and pre-collections

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A woman using a mobile phone in bed while preparing a press kit.

How to prepare a bombproof press kit

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The image of a megaphone promoting effective content marketing in the fashion industry with a narrative approach.

Effective content marketing through storytelling - fashion industry & communication2.0

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A woman in a blue shirt, dae fashion blogger.

From Blogger to Content Creator: A Brief History of Fashion Blogging

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A yellow background with the words 'the birth of birth' as an expression of inspiration and conception.

Inspiration how ideas are born

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The cover of a fashion magazine with the trends and iconic fashion items of 2023.

Fashion trends of 2023, designers, iconic objects and garments, market trends

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The logo for the private label aggreed 2023.

Private label - what it is and when to use it

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How fabric printing works in 2021.

How Fabric Printing Works

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- BLOGS - 1

Do we need new designers? Making fashion in the times of fast fashion and the mass market

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- BLOGS - 2

How do you design a fashion product?

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- BLOGS - 3

How to become a real designer and start selling (without fashion school)

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Introduction to the canvas operations of fashion designers with the new essentials in the 2021 update.

Introduction to operations with the fashion business designer canvas

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Introduction 2021 to marketing distribution.

Introduction to Marketing & Distribution

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The introduction to the canvas: meet the fashion business designer 2021.

Introduction to the canvas: meet the fashion business designer

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An orange cover with the inscription 'introduction to brand design with fashion business designer'.

Introduction to brand design with the fashion business designer

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Contest by Chiara Ferragni and Pantene, how to participate together.

Strong together: how to take part in Chiara Ferragni and Pantene's competition

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Which tax regime to choose for a fashion start-up?

Fashion start-ups: which tax regime to choose?

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Fashion in Italy: Entrepreneurship encouraged.

Fashion in Italy: incentives for doing business

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Versace - Italian fashion storytelling

Versace: the storytelling of Italian fashion history

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A woman writing dedications for a product with copywriting.

How to write product descriptions with copywriting

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A guide for fashion entrepreneurs.

Entrepreneurs in fashion: instructions for use

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Communication 2.0 in the fashion business and industry.

Fashion business and fashion industry - communication strategies 2.0

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A woman wearing a face mask in the fashion design industry during the COVID-19 pandemic.

One year of covid - fashion design sector, what has changed

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Two women hold shopping bags and the text reads sell online and fashion now.

4 important mistakes of those starting to sell fashion online

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An orange background with the inscription 'hump in a project drawer' - start-up in fashion.

Collection ready and brand in mind? Tips on how to start your own fashion start-up.

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A woman at her desk learns essential branding tips to create her own clothing brand.Keywords: branding, essential

Want to create your own clothing brand? Here are the 9 essential points from which to start!

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Patchwork - a recycling technique.

Patchwork: realise your design at its best

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A woman is producing a fashion collection using the best production methods.

The best methods of fashion production

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A different woman in sunglasses with a beautiful hunting profession.

Cool hunting: an increasingly sought-after professional practice

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Fashion brands in pandemics and coronavirus.

Create your fashion brand in the time of the coronavirus

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A person promoting a fashion brand in the digital age on social media with their mobile phone.

Fashion brands in the digital age

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A woman is sitting at a desk with '4 basic steps to becoming a successful designer' written on it.

4 fundamental steps to becoming a successful designer

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Digital strategy, fashion brand.

How to use digital channels to create your fashion brand

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A pink background with the words '80s cl irmantomables' captures the essence of an 80s party.

AW 2018 catwalk - '80s party

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A person holding a mobile phone displaying their personal brand on the company instagram.

The corporate instagram for wimps

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Instagram agenda versus corporate instagram horror vacui.

Against the horror vacui of the corporate instagram

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A poster for the white fashion show in Milan with a box scarf.

My scarf in a box @ white milano

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Do you really know Instagram and Pinterest?

Do you really know about instagram and pinterest?

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A person comparing social media images on their phone.

Do you have a visual strategy or are you just posting pretty pictures?

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Hip hop blends with metal and pop influences to create a dynamic subculture.

How hip hop took metal and pop ruined everything

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An image of a woman sitting at a desk with the words taken real.

How to write foolproof headlines

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Increase your online visibility with SEO writing techniques and entice readers to interact with your content.

Do you want people to read what you write? Write for SEO

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A woman holding a bag with the inscription and mug for life, demonstrating Balenciaga's fatal attraction to viral trends.

Balenciaga's fatal attraction for the viral went a little too far

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Why should you really have a blog? - image, woman

Why should you really have a blog?

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An image depicting an elegant woman in a yellow dress representing Gucci fashion.

The world is Gucci we are just dressing accordingly

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Streetwear no 2 - a light entry for girls.

This is why streetwear is not a girl's game

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A monochrome image with a couple.

Why Demna Gvasalia is the first designer to truly understand millenials

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A woman in a red coat and a man in a blue jacket.

Trend forecasting as seen from backstage

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A pair of colourful trainers with iconic brand elements and meme-inspired words.

This is why every brand should have its own iconic piece and memes

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The cover of a book with the words "shall we die olympic core?" enigmatically.

Will we die normcore?

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Green background with Saint Ambrose inscription prefixed on a pile of clothes.

Can a trend really be predicted?

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A pink background with the words 'quando es el carrello' and 'quando la moda'.

When fashion enters the shopping cart

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A man who shows authenticity and style, embodying the essence of men's fashion.

Everything you need to know to start your menswear brand

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A guide to fashion creation.

How to create your fashion start-up

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Fashion blog: Instructions for men.

Fashion Bog: Instructions for use

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A woman is sitting at a desk with 'Perla La UA', a fashion start-up, written on it.

The 11 things you absolutely must know if you want to create a fashion start-up

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At the service of your brand to make it very social.

How to make your brand very social

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A woman sits in front of a rack of clothes, showing off her skills as a stylist that go beyond what fashion schools teach.

Do YOU also want to be a designer? Everything that fashion schools don't teach you

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A man on a laptop, hammering the style crisis.

Beating the crisis is a matter of style

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A pink background illustrating the fashion trend between timing and sensitivity.

Fashion trends between timing and sensitivity

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Dun fashion blog professional. (Keywords: fashion blog, professional)

Anatomy of a professional fashion blog

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A pink notebook with the words 'contre un blog' in the middle of a potted plant, perfect for fashion bloggers looking for quality writing tips.

How to write a quality fashion blog

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