How much does a capsule collection cost? This is the question I hear asked most often. And the answer you find online is almost always useless: “it depends”, “it varies a lot”, “from a few thousand to hundreds of thousands”. Thank you. Very helpful. ⚠️ The truth no one tells you: The 90% of fashion cost articles are...
Understanding your brand's figures: the difference between those who survive and those who thrive Have you ever looked at your fashion e-commerce figures and asked yourself, “How much am I really earning?” Or are you trying to understand how to calculate ROI before launching your brand? If...
There is a new rhythm that is redefining fashion. It does not run, it does not shout, it does not mass-produce. It is the rhythm of slow fashion, a movement born of the need to restore value to time, people and things made with care. If you are imagining your first fashion collection, perhaps...
Table of Contents “I have a perfect idea for a collection. I see it in my head, I visualise the garments, but when I take a pencil in my hand... the paper stays blank.” If you have ever felt this way, know that you are not alone. I've heard it hundreds of times over the years: brilliant ideas, unique visions, stories to tell...
How to become a fashion designer without fashion school: is it really possible? Here's how When people talk about how to become a fashion designer, they often imagine a creative figure who spends his time between sketches and sewing machines. For those who, like me, have been working behind the scenes in the industry for years, it is clear...
Do you have an innovative idea for a fashion brand, but don't know how to voice it? No need to beat around the bush: storytelling in fashion is an essential tool for transforming your vision into a unique and compelling story that will position your fashion company in the marketplace and set it apart from the many proposals that populate our feeds...
Table of Contents Defining an effective pricing strategy is one of the most delicate (and decisive) aspects for the success of a fashion brand. It is not only a matter of choosing a price that guarantees economic sustainability, but also of building a positioning, transmitting a value and speaking coherently to one's audience. In this...
Table of Contents In a digital fashion market where the rules of the game change rapidly, emerging brands face complex challenges: building an authentic identity, getting noticed among thousands of competitors and choosing intelligently the channels to invest in. In this article you will discover the most common obstacles in the fashion market...
Co-branding is emerging as one of the most effective strategies to generate meaningful connections and strengthen one's brand position in the market. For an emerging brand, it can be the key to making itself known to a wider audience. For an established brand, on the other hand, it is an opportunity to experiment with new languages and renew the perception of the...
It is no longer enough to be 'green' to be truly sustainable. Today, emerging fashion brands are faced with a real choice: continue to produce as usual or become part of the change, building something that will leave its mark on the market (and the world). But where do you start? This article is designed for those who want to...
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