Do you have an innovative idea for a fashion brand, but don't know how to voice it? No need to beat around the bush: storytelling in fashion is an essential tool for transforming your vision into a unique and compelling story that will position your fashion company in the marketplace and set it apart from the many proposals that populate our feeds...
Table of Contents Defining an effective pricing strategy is one of the most delicate (and decisive) aspects for the success of a fashion brand. It is not only a matter of choosing a price that guarantees economic sustainability, but also of building a positioning, transmitting a value and speaking coherently to one's audience. In this...
Table of Contents In a digital fashion market where the rules of the game change rapidly, emerging brands face complex challenges: building an authentic identity, getting noticed among thousands of competitors and choosing intelligently the channels to invest in. In this article you will discover the most common obstacles in the fashion market...
Co-branding is emerging as one of the most effective strategies to generate meaningful connections and strengthen one's brand position in the market. For an emerging brand, it can be the key to making itself known to a wider audience. For an established brand, on the other hand, it is an opportunity to experiment with new languages and renew the perception of the...
It is no longer enough to be 'green' to be truly sustainable. Today, emerging fashion brands are faced with a real choice: continue to produce as usual or become part of the change, building something that will leave its mark on the market (and the world). But where do you start? This article is designed for those who want to...
Find out when to launch your collection by following the fashion seasons We are used to seeing winter clothes on shop shelves and catwalks when it is still shorts and swimwear time outside while it is still the middle of winter. Fashion seasons do not correspond to weather seasons, that much is clear by now. But if you...
Identifying the right sales channel is a key strategic decision for emerging fashion brands. Each option, such as e-commerce, physical retail or marketplace, offers different opportunities and challenges that influence brand positioning, operations and profitability. To choose the right sales channel for your brand in a...
Find out how to make your own shoot A fashion shoot is often much more than you might imagine: it can be the deciding factor between the success and failure of your brand. How many designers have devoted body and soul to creating flawless collections, paying attention to every detail, only to see sales stagnate? Often...
Visual identity is what makes a brand recognisable and distinctive: it is not enough to have quality products, without a clear and consistent image, a brand risks getting lost in an increasingly diverse and competitive market. Logos, colours, fonts and packaging must communicate the brand's values and personality, creating an immediate connection with the...
Accessories are not mere complements, but true distinctive style elements that can make all the difference to a brand's positioning. With the BAD method, which I have developed, you can follow a structured and practical path, exploring each stage from design to sales with a focus on sustainability, marketing and strategic partnerships....
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