How to create a clothing brand: a guide to creating a fashion brand
| | |

How to create a clothing brand: a guide to creating a fashion brand

How to create your clothing brand in 11 essential steps Creating a successful clothing brand requires not only an excellent understanding of the fashion world, but also a well-defined strategy and a strong sense of identity and consistency over time. You don't need me to tell you this, you will surely have realised...

Fashion Moodboard: what it is and how to create an effective one

Fashion Moodboard: what it is and how to create an effective one

Table of Contents SUBSCRIBE TO NEWSLETTER AND DOWNLOAD FOR FREE: MOODBOARDS GUIDE + TEMPLATE CANVA Click on the button below and follow the instructions: sign up and get your FREE guide Moodboard Fashion in 2024: we will discover what a moodboard is, why it is used and why it can be useful to start creating a collection or a new...

Effective content marketing through storytelling - fashion industry & communication2.0
| |

Effective content marketing through storytelling - fashion industry & communication2.0

What is Content Marketing in fashion. Content Marketing in fashion includes the techniques of creating and sharing relevant and interesting content, both textual and visual, related to your brand. This content generates enough engagement to influence the buying process of your users. There are many examples of content...

Introduction to the canvas: meet the fashion business designer
|

Introduction to the canvas: meet the fashion business designer

HOW DOES THE CANVAS WORK TO CREATE YOUR BRAND? IN THIS ARTICLE I PRESENT YOU THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this section of the Fashion Business Academy where I explain how Canvas works and above all show you what it is...

Introduction to brand design with the fashion business designer
| |

Introduction to brand design with the fashion business designer

Table of Contents HOW DOES BRAND DESIGN WORK? IN THIS ARTICLE I INTRODUCE YOU TO THE FIRST QUADRANT OF THE FASHION BUSINESS DESIGNER THE TOOL I DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND. Hello and welcome to this second Fashion Business Academy article where I explain how the Canvas works starting with the first...

Fashion business and fashion industry - communication strategies 2.0
|

Fashion business and fashion industry - communication strategies 2.0

This article is brought to you by Be A Designer, the fashion office that makes your Brand. The accelerating dynamics triggered by the blockade of the textile industry -one of the most dynamic sectors in society- due to COVID-19, are reflected today and travel in parallel with the entry of the digital era. The marketing mix emerging in 2021 between offline tools...

Cool hunting: an increasingly sought-after professional practice

Cool hunting: an increasingly sought-after professional practice

There are various professions in the fashion world: fashion designers, fashion bloggers, stylists and many more. Today we are talking about cool hunters: who are they and what do they do specifically? Literally, cool hunters are trend hunters precisely because they are constantly on the lookout for emerging trends. But let's try to understand in more depth that...

End of content

End of content