Fashion Moodboard: what it is and how to create an effective one

Fashion Moodboard: what it is and how to create an effective one

ByCorrado Manenti

Table of Contents Download Now: Click on the button below and follow the instructions: sign up and receive all materials for FREE Fashion Moodboard: a few tips on what it is, why to use it and why it can be useful before you start creating a collection. The moodboard is undoubtedly one of the most classic tools that are...

Introduction to the canvas: meet the fashion business designer
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Introduction to the canvas: meet the fashion business designer

ByCorrado Manenti

HOW DOES THE CANVAS WORK TO CREATE YOUR BRAND? IN THIS ARTICLE I PRESENT YOU THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this section of the Fashion Business Academy where I explain how Canvas works and above all show you what it is...

Introduction to brand design with the fashion business designer
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Introduction to brand design with the fashion business designer

ByCorrado Manenti

HOW DOES BRAND DESIGN WORK? IN THIS ARTICLE I PRESENT THE FIRST FRAMEWORK OF THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this second article of the Fashion Business Academy where I explain how the Canvas works, starting with the first quadrant, the one dedicated...

Effective content marketing through storytelling - fashion industry & communication2.0
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Effective content marketing through storytelling - fashion industry & communication2.0

ByCorrado Manenti

What is Content Marketing in Fashion. Content Marketing is that branch of marketing that includes all the techniques for creating and sharing content - textual, visual or combined - that is relevant to a brand, so as to create interest (engagement) that also guides the buying process of users. Not...

Fashion business and fashion industry - communication strategies 2.0
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Fashion business and fashion industry - communication strategies 2.0

ByCorrado Manenti

This article is brought to you by Be A Designer, the fashion office that makes your Brand. The accelerating dynamics triggered by the blockade of the textile industry -one of the most dynamic sectors in society- due to COVID-19, are reflected today and travel in parallel with the entry of the digital era. The marketing mix emerging in 2021 between offline tools...

Cool hunting: an increasingly sought-after professional practice

Cool hunting: an increasingly sought-after professional practice

ByCorrado Manenti

There are various professions in the fashion world: fashion designers, fashion bloggers, stylists and many more. Today we are talking about cool hunters: who are they and what do they do specifically? Literally, cool hunters are trend hunters precisely because they are constantly on the lookout for emerging trends. But let's try to understand in more depth that...

4 fundamental steps to becoming a successful designer
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4 fundamental steps to becoming a successful designer

ByCorrado Manenti

Many young people who are passionate about the world of fashion wonder how to become a fashion designer, and I can tell you right now that you will have to work hard to achieve this and it will not be easy! Training is very important to become a good stylist, however, it is not enough: in fashion schools they teach you how to create a...

Against the horror vacui of the corporate instagram
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Against the horror vacui of the corporate instagram

ByCorrado Manenti

The most frequent mistake in using social media for images (wasting time and money) is to publish content without any criteria. The objective of a company profile is not to publish pretty pictures, but to attract new customers through image appeal. Publication alone offers no guarantee of the result. For...