You have launched your first collection, or perhaps you are still at the stage where you are creating your logo, choosing the right name, imagining the perfect website for your brand. There is enthusiasm, inspiration, a desire to make your mark in the fashion world. But... have you thought about registering your clothing brand? The...
Table of Contents Have you ever thought that an old pair of worn-out jeans or an out-of-fashion jacket could become the centrepiece of a new collection? That's what fashion upcycling is all about: transforming what seemed destined to end up at the back of the cupboard into something unique, original and with even more value.
Not a day more and not a day less: autumn has arrived with its decisive force, closing the doors to summer once and for all. But the end of the hot season, in the world of fashion, always marks a new beginning: that of the spring/summer collections, the moment when the Milan fashion week kicks off and the...
The passing of King Giorgio and the legacy of the Armani brand forces us to reflect: have you always been true to yourself? In business, in creativity, in life - when everything around you seems to say that you should change, adapt, follow the trend? Giorgio Armani I believe was until the end of his ...
Introduction to the Barbie Mania Phenomenon "There's a Barbie in all of us" - Ruth Handler, the creator of Barbie. Hello everyone and welcome to this in-depth look at one of the hottest trends of the moment, the Barbie Mania phenomenon! I'm Corrado Manenti and today we dive into the colourful and intriguing world of the Barbie-mania phenomenon, fuelled by the...
Table of Contents Practical Guide to Building an Activewear Brand Welcome to this practical guide dedicated to those who want to launch their own activewear brand and want to understand how to take their first steps in a competitive and growing market. Today we will talk about brand design, the fundamental discipline that allows you to build...
Table of Contents Who said that fashion is a 'child's play'? Who said you have to be young to realise your dreams? Fashion, like art, knows no age limits. Your passion for beauty, style can explode at any time in life, and becoming a stylist after...
Table of Contents The Fashion Market 2023: Gen Z and Social If you want to find out what the fashion trends of 2023 will be, you first need to know how this industry will move. Indeed, the fashion industry has been increasingly influenced in recent years by changes that depend, not only on investments, but also on the...
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