Fashion companies have a very high failure rate. And do you know why? Largely because most aspiring designers start out without a clear strategy, without a structured clothing business plan to guide every decision. There is also another problem that I often see in my style office: the “business” side of things does not come naturally...
The passing of King Giorgio and the legacy of the Armani brand forces us to reflect: have you always been true to yourself? In business, in creativity, in life - when everything around you seems to say that you should change, adapt, follow the trend? Giorgio Armani I believe was until the end of his ...
How to become a fashion designer without fashion school: is it really possible? Here's how When people talk about how to become a fashion designer, they often imagine a creative figure who spends his time between sketches and sewing machines. For those who, like me, have been working behind the scenes in the industry for years, it is clear...
In recent years, one hears more and more about private labels. This is no coincidence: this model is revolutionising the way products are created and sold in so many sectors, from food to beauty to fashion. If in the past it was almost compulsory to create one's own garments from scratch, with paper patterns or inspired by...
Table of Contents Defining an effective pricing strategy is one of the most delicate (and decisive) aspects for the success of a fashion brand. It is not only a matter of choosing a price that guarantees economic sustainability, but also of building a positioning, transmitting a value and speaking coherently to one's audience. In this...
Is creating a fashion brand a dream you have carried with you for a long time? That dream that reappears cyclically, that you imagine in detail, that makes your eyes sparkle when you talk about it. But every time you try to realise it, you come up against the same question that stops you in your tracks: how much does it really cost to create a brand of...
Table of Contents In a digital fashion market where the rules of the game change rapidly, emerging brands face complex challenges: building an authentic identity, getting noticed among thousands of competitors and choosing intelligently the channels to invest in. In this article you will discover the most common obstacles in the fashion market...
Table of Contents 'I would like to wear that purple every day, but finding it in the shop is a feat'. This sentence was written on social networking site Reddit as part of a popular debate about armouring, and it is not an isolated lament. A wave of consumers willing to pay for armour-colour consultations (+320 % of Google searches) cannot find it in shops...
Table of Contents Have you been wondering how to open a clothing shop but don't know if it's still worth it? Let me tell you something: if you really want to make a difference and make your clothing shop a strategic place where people don't just buy, but have an experience, then you are in the...
Table of Contents If you are thinking of starting your own fashion brand or growing the one you already have, you have probably wondered at least once how to make a business plan. I know what you're thinking: endless Excel, complicated charts and terms from a university economics textbook. It's actually not that scary. In fact, a business...
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