Table of Contents Defining an effective pricing strategy is one of the most delicate (and decisive) aspects for the success of a fashion brand. It is not only a matter of choosing a price that guarantees economic sustainability, but also of building a positioning, transmitting a value and speaking coherently to one's audience. In this...
Have you thought about how to create a clothing line but found that it is more challenging than expected? The field of fashion is very broad and leaves a lot of room for fantasy, imagination, innovative ideas and opportunities, but probably no one has told you how much it costs to create a clothing brand from scratch. The truth is that there is no such thing as...
Table of Contents In a digital fashion market where the rules of the game change rapidly, emerging brands face complex challenges: building an authentic identity, getting noticed among thousands of competitors and choosing intelligently the channels to invest in. In this article you will discover the most common obstacles in the fashion market...
Table of Contents 'I would like to wear that purple every day, but finding it in the shop is a feat'. This sentence was written on social networking site Reddit as part of a popular debate about armouring, and it is not an isolated lament. A wave of consumers willing to pay for armour-colour consultations (+320 % of Google searches) cannot find it in shops...
Table of Contents Have you been wondering how to open a clothing shop but don't know if it's still worth it? Let me tell you something: if you really want to make a difference and make your clothing shop a strategic place where people don't just buy, but have an experience, then you are in the...
Table of Contents If you are thinking of starting your own fashion brand or growing your current one, you have certainly considered creating a business plan. Yes, that very document that sometimes scares us because we imagine a thousand Excel spreadsheets, complex charts and MBA buzzwords. Yet, trust us: a business plan, or business plan, can...
Instagram, digital content and influencers: this is the new face of fashion today. But what happened to the magazines, fashion blogs and testimonials so dear to the 80s? They have not disappeared, they have simply transformed. Today, they coexist and intertwine with the new tools of digital communication, giving rise to a...
The year 2025 has only just begun and it has already shown us that it is time to renew ourselves, to break free from predictable codes and rewrite the rules of our style. The wardrobe once again becomes a creative space, where we can experiment, dare and affirm who we really are. Individuality, maximalism, romanticism: the international catwalk shows have highlighted a change of...
Identifying the right sales channel is a key strategic decision for emerging fashion brands. Each option, such as e-commerce, physical retail or marketplace, offers different opportunities and challenges that influence brand positioning, operations and profitability. To choose the right sales channel for your brand in a...
Find out how to make your own shoot A fashion shoot is often much more than you might imagine: it can be the deciding factor between the success and failure of your brand. How many designers have devoted body and soul to creating flawless collections, paying attention to every detail, only to see sales stagnate? Often...
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