Table of Contents 'I would like to wear that purple every day, but finding it in the shop is a feat'. This sentence was written on social networking site Reddit as part of a popular debate on armouring, and it is not an isolated lament. A wave of consumers willing to pay for armour-colour consultations (+320 % of Google searches) cannot find it in the shops...
Table of Contents Have you been wondering how to open a clothing shop but don't know if it's still worth it? Let me tell you something: if you really want to make a difference and make your clothing shop a strategic place, where people don't just buy, but have an experience, then you are in the right...
Co-branding is emerging as one of the most effective strategies to generate meaningful connections and strengthen one's brand position in the market. For an emerging brand, it can be the key to making itself known to a wider audience. For an established brand, on the other hand, it is an opportunity to experiment with new languages and renew the perception of the brand.
Table of Contents If you are thinking of starting your own fashion brand or growing your current one, you have certainly considered creating a business plan. Yes, that very document that sometimes scares us because we imagine a thousand Excel spreadsheets, complex charts and MBA buzzwords. Yet, trust us: a business plan, or business plan, can...
How do you create a swimwear collection? What are the essential steps every designer - or aspiring designer - must know before going into production? If your dream is to launch a successful beachwear line, you need to know that the creation of the product is only one part of a...
The year 2025 has only just begun and it has already shown us that it is time to renew ourselves, to break free from predictable codes and rewrite the rules of our style. The wardrobe once again becomes a creative space, where we can experiment, dare and affirm who we really are. Individuality, maximalism, romanticism: the international catwalk shows have highlighted a change of...
Find out when to launch your collection by following the fashion seasons We are used to seeing winter clothes on shop shelves and catwalks when it is still shorts and swimwear time outside while it is still the middle of winter. Fashion seasons do not correspond to weather seasons, that much is clear by now. But if you...
In the fashion world, a movement is gaining momentum: that of inclusive fashion. Fashion shows and editorial campaigns are increasingly pushing inclusivity, expanding the representation of different sizes, but buying plus-size clothes often remains an obstacle course. In this article, we will focus on how to successfully launch a fashion brand dedicated...
Visual identity is what makes a brand recognisable and distinctive: it is not enough to have quality products, without a clear and consistent image, a brand risks getting lost in an increasingly diverse and competitive market. Logos, colours, fonts and packaging must communicate the brand's values and personality, creating an immediate connection with the consumer.
Accessories are not mere complements, but true distinctive style elements that can make the difference to a brand's positioning. With the BAD method, which I have developed, you can follow a structured and practical path, exploring each stage from design to sales with a focus on sustainability, marketing and strategic partnerships....
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