Fashion Designer: Who He Is, What He Does and How to Become One in 2026
Fashion designer in 2026: who he is, what he does, 3 possible paths (employee, freelancer, entrepreneur), real salaries and how to become one. By Corrado Manenti.
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How to choose the garment workshop for your brand
You have designed your collection, you have the designs ready, you have chosen the fabrics. Now comes the crucial question: who will physically make your garments? Unless you are also an experienced tailor with a well-equipped workshop, the answer is almost certainly through a garment workshop. But how do you choose the right one?...
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How to create a clothing brand: the first steps
How to Create a Clothes Brand: The First Steps in 2026 “I want to create my own clothing brand, but I don't know where to start.” This is one of the phrases I hear most often. And I understand it perfectly: the dream of seeing your own creations worn by people, of building something unique that carries your...
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How to calculate ROI: your return on investment
Understanding your brand's figures: the difference between those who survive and those who thrive Have you ever looked at your fashion e-commerce figures and asked yourself, “How much am I really earning?” Or are you trying to understand how to calculate ROI before launching your brand? If...
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Clothing business plan: template for creating it without errors
Fashion companies have a very high failure rate. And do you know why? Largely because most aspiring designers start out without a clear strategy, without a structured clothing business plan to guide every decision. There is also another problem that I often see in my style office: the “business” side of things does not come naturally...
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7 business lessons from Armani to build your brand
The passing of King Giorgio and the legacy of the Armani brand forces us to reflect: have you always been true to yourself? In business, in creativity, in life - when everything around you seems to say that you should change, adapt, follow the trend? Giorgio Armani I believe was until the end of his ...
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Capsule Collection 2026: how to launch it and how much it costs
Capsule Collection 2026 - in brief A capsule collection is a mini-collection of 6-12 co-ordinated garments with high intentionality (aesthetics + theme + storytelling). It differs from a traditional collection in four factors: size (mini, not full seasonal), duration (limited or seasonal), focus (a strong idea) and ROI (higher per piece). Realistic budget Made in Italy...
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How to develop a pricing strategy for your fashion brand: BAD method guidelines
Table of Contents Defining an effective pricing strategy is one of the most delicate (and decisive) aspects for the success of a fashion brand. It is not only a matter of choosing a price that guarantees economic sustainability, but also of building a positioning, transmitting a value and speaking coherently to one's audience. In this...
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Sustainability and circular fashion: strategies for an eco-friendly brand
It is no longer enough to be 'green' to be truly sustainable. Today, emerging fashion brands are faced with a real choice: continue to produce as usual or become part of the change, building something that will leave its mark on the market (and the world). But where do you start? This article is designed for those who want to...
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How to make a business plan for a fashion brand. 10 tips
Table of Contents If you are thinking of starting your own fashion brand or growing the one you already have, you have probably wondered at least once how to make a business plan. I know what you're thinking: endless Excel, complicated charts and terms from a university economics textbook. It's actually not that scary. In fact, a business...
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