Brand Marketing | Fashion Marketing | Social Media

Effective content marketing through storytelling - fashion industry & communication2.0

ByCorrado Manenti 24/06/202321/03/2024

What is Content Marketing in fashion. Content Marketing in fashion includes the techniques of creating and sharing relevant and interesting content, both textual and visual, related to your brand. This content generates enough engagement to influence the buying process of your users. There are many examples of content...

Fashion Business Designer | Fashion Business Designer Tutorial

Introduction to Marketing & Distribution

ByCorrado Manenti 14/01/202220/03/2024

HOW DO MARKETING AND DISTRIBUTION CHANNELS WORK? IN THIS ARTICLE I PRESENT THE THIRD FRAMEWORK OF THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this third article of the Fashion Business Academy where I explain how the Canvas works starting from the...

Brand Marketing

How to write foolproof headlines

ByCorrado Manenti 31/10/201728/08/2022

Now that we have clarified that writing for SEO actually means writing for your potential customer, and therefore creating content that they can easily find in the form of Google search results, we have to worry about making sure that this content gets read. Imagine that your potential customer has done a search....

Fashion Start-up | Brand Communication | Brand Design | Collection Design | Fashion Business Designer

Do YOU also want to be a designer? Everything that fashion schools don't teach you

ByCorrado Manenti 10/02/201728/08/2022

Among the many things we Italians are good at (and are recognised worldwide), fashion undoubtedly stands out. Even without being great experts or true aficionados, we can easily name many designers: Giorgio Armani, Miuccia Prada, Salvatore Ferragamo and so on, fascinating stories of people who, with their...

Brand Communication | Social Media

How to write a quality fashion blog

ByCorrado Manenti 13/01/201728/08/2022

Over the last ten years, the Internet has been populated by a myriad of fashion blogs, dealing with the most varied topics and the most varied styles, from The Blonde Salad to the provincial blogger, who takes pictures of herself wearing unlikely outfits in equally unlikely locations (messy balconies, cellars with hanging sausages, Zara's dressing rooms populated by balls of...

Follow me on Youtube!