The passing of King Giorgio and the legacy of the Armani brand forces us to reflect: have you always been true to yourself? In business, in creativity, in life - when everything around you seems to say that you should change, adapt, follow the trend? Giorgio Armani I believe was until the end of his ...
Table of Contents Complete Guide 2025 - Everything you need to know to turn your passion into a business When people talk about how to become a fashion designer, they often share a common imagination of a creative figure who spends his time between sketches and sewing machines. For those who, like me, work...
How to create your own clothing brand from scratch Every day, dozens of aspiring designers get stuck between inspiration and reality when trying to figure out how to create a clothing brand. The good news? There is a method. And we can guide you step by step. This guide will help you understand how to create a brand of...
In the fashion world, the capsule collection is a winning strategy for emerging designers and established brands alike. With a focus on a few iconic garments, this approach allows you to build a strong and recognisable identity, avoiding the dispersion typical of large collections. Find out how to create a successful capsule collection, exploring meaning, examples and effective marketing strategies. Want to know how to turn your vision into reality? Stay with us and we will guide you through the secrets of this creative format that has revolutionised the way of doing fashion!
There are some garments that never go out of fashion. Not because they are trivial, but because they are indispensable.Like the perfect T-shirt. You find it in every style guide, and you probably have at least one or two - or maybe ten - in your drawer. But how do you recognise a truly outstanding Made in Italy T-shirt production? The...
Why should you launch a golf clothing brand? Actually, this question probably deserves several answers. Among many sports, golf is one in which fashion and style play a unique role: there is definitely a 'uniform' or dress code for golf, but unlike the sports of...
From shelter against the cold to a veritable style statement, scarves and foulards have become the perfect allies to give a twist and add an original and cool touch to your outfit. With an infinite number of materials, patterns and cuts available, the expressive possibilities are practically unlimited: from oversized versions that embrace the...
Is creating a fashion brand a dream you have carried with you for a long time? That dream that reappears cyclically, that you imagine in detail, that makes your eyes sparkle when you talk about it. But every time you try to realise it, you come up against the same question that stops you in your tracks: how much does it really cost to create a brand of...
Table of Contents 'I would like to wear that purple every day, but finding it in the shop is a feat'. This sentence was written on social networking site Reddit as part of a popular debate about armouring, and it is not an isolated lament. A wave of consumers willing to pay for armour-colour consultations (+320 % of Google searches) cannot find it in shops...
Table of Contents Have you been wondering how to open a clothing shop but don't know if it's still worth it? Let me tell you something: if you really want to make a difference and make your clothing shop a strategic place where people don't just buy, but have an experience, then you are in the...
End of content
End of content
Italian 
English 
French 
German 
Spanish