Table of Contents Defining an effective pricing strategy is one of the most delicate (and decisive) aspects for the success of a fashion brand. It is not only a matter of choosing a price that guarantees economic sustainability, but also of building a positioning, transmitting a value and speaking coherently to one's audience. In this...
Have you thought about how to create a clothing line but found that it is more challenging than expected? The field of fashion is very broad and leaves a lot of room for fantasy, imagination, innovative ideas and opportunities, but probably no one has told you how much it costs to create a clothing brand from scratch. The truth is that there is no such thing as...
Table of Contents In a digital fashion market where the rules of the game change rapidly, emerging brands face complex challenges: building an authentic identity, getting noticed among thousands of competitors and choosing intelligently the channels to invest in. In this article you will discover the most common obstacles in the fashion market...
How to Manage Third-Party Garment Production in Italy In this article we discuss how to manage third-party garment production in Italy, an ever-present issue in our daily work as style offices. We will address the main challenges of producing a fashion collection in Italy and how to interface with suppliers and manufacturers...
Table of Contents 'I would like to wear that purple every day, but finding it in the shop is a feat'. This sentence was written on social networking site Reddit as part of a popular debate about armouring, and it is not an isolated lament. A wave of consumers willing to pay for armour-colour consultations (+320 % of Google searches) cannot find it in shops...
The year 2025 has only just begun and it has already shown us that it is time to renew ourselves, to break free from predictable codes and rewrite the rules of our style. The wardrobe once again becomes a creative space, where we can experiment, dare and affirm who we really are. Individuality, maximalism, romanticism: the international catwalk shows have highlighted a change of...
Find out when to launch your collection by following the fashion seasons We are used to seeing winter clothes on shop shelves and catwalks when it is still shorts and swimwear time outside while it is still the middle of winter. Fashion seasons do not correspond to weather seasons, that much is clear by now. But if you...
Are you thinking of creating an outerwear brand but don't know where to start? Starting a successful brand is an exciting path, but it requires a clear strategy and the right resources. In this guide, you will find practical tips and strategies straight from our Be A Designer method, designed to help you build a solid brand...
Discover how to create a clothing line for padel and tennis: create your new sports fashion line with us In the world of tennis and padel, clothing represents more than just a technical necessity; it is a symbol of identity, belonging and personal style. As an expert in the fashion industry and creator...
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