Brand Design | Collection Design | Fashion Business Designer | Fashion Marketing

Capsule Collection: what it is, how it works and how to create one for your brand

ByCorrado Manenti 01/08/202501/08/2025

In the fashion world, the capsule collection is a winning strategy for emerging designers and established brands alike. With a focus on a few iconic garments, this approach allows you to build a strong and recognisable identity, avoiding the dispersion typical of large collections. Find out how to create a successful capsule collection, exploring meaning, examples and effective marketing strategies. Want to know how to turn your vision into reality? Stay with us and we will guide you through the secrets of this creative format that has revolutionised the way of doing fashion!

BLOG | Brand Design | Collection Design | Fashion Start-up

T-shirt production Made in Italy: how to start it successfully (practical guide)

ByYana Nykoryuk 27/07/202501/08/2025

There are some garments that never go out of fashion. Not because they are trivial, but because they are indispensable.Like the perfect T-shirt. You find it in every style guide, and you probably have at least one or two - or maybe ten - in your drawer. But how do you recognise a truly outstanding Made in Italy T-shirt production? The...

Brand Design | Collection Design

Golf clothing: here's why you should create a brand

ByYana Nykoryuk 16/07/202525/07/2025

Why should you launch a golf clothing brand? Actually, this question probably deserves several answers. Among many sports, golf is one in which fashion and style play a unique role: there is definitely a 'uniform' or dress code for golf, but unlike the sports of...

Brand Design | Collection Design | Fashion Start-up

Trendy scarves and foulards: how to launch your brand in 2025

ByCorrado Manenti 26/06/202527/06/2025

From shelter against the cold to a veritable style statement, scarves and foulards have become the perfect allies to give a twist and add an original and cool touch to your outfit. With an infinite number of materials, patterns and cuts available, the expressive possibilities are practically unlimited: from oversized versions that embrace the...

Fashion Start-up | Brand Design | Collection Design | Fashion Marketing

Complete guide on how to open a clothing shop in Italy

ByCorrado Manenti 05/05/202505/05/2025

Table of Contents Have you been wondering how to open a clothing shop but don't know if it's still worth it? Let me tell you something: if you really want to make a difference and make your clothing shop a strategic place where people don't just buy, but have an experience, then you are in the...

Brand Design | Collection Design | Fashion Start-up

How to create a swimwear line?

ByCorrado Manenti 09/04/202509/04/2025

How do you create a swimwear collection? What are the essential steps every designer - or aspiring designer - needs to know before going into production? If your dream is to launch a successful beachwear line, you need to know that the creation of the product is only one part of a...

The complete guide to creating fashion moodboards.

Collection Design

Fashion Moodboard: what it is and how to create an effective one

ByCorrado Manenti 08/03/202513/03/2025

Table of Contents SUBSCRIBE TO NEWSLETTER AND DOWNLOAD FOR FREE: GUIDE TO MOODBOARDS + TEMPLATE CANVA Click on the button below and follow the instructions: sign up and get your FREE guide Moodboard Fashion in 2025: find out what a moodboard is, why it's used and how it can help you create a collection or a new product line....

Fashion Marketing | Brand Design | Collection Design | Fashion Start-up

Creating inclusive fashion: a guide to launching a line for curvy sizes

ByCorrado Manenti 24/02/202526/02/2025

In the fashion world, a movement is gaining momentum: that of inclusive fashion. Fashion shows and editorial campaigns are increasingly pushing inclusivity, expanding the representation of different sizes, but buying plus-size clothes often remains an obstacle course. In this article, we will focus on how to successfully launch a fashion brand dedicated...

Brand Design | Collection Design | Fashion Business Designer | Produzione

How to create an outerwear brand from scratch: the complete and practical guide

ByCorrado Manenti 12/12/202412/12/2024

Are you thinking of creating an outerwear brand but don't know where to start? Starting a successful brand is an exciting path, but it requires a clear strategy and the right resources. In this guide, you will find practical tips and strategies straight from our Be A Designer method, designed to help you build a solid brand...

Collection Design | Brand Design | Brand Marketing

Fashion portfolio: a complete guide for aspiring fashion designers

ByCorrado Manenti 28/10/202404/11/2024

In my experience in the fashion, luxury and lifestyle industries, I have helped many aspiring designers build their path to success. One of the fundamental tools I recommend to those who want to stand out in the fashion industry is the fashion portfolio. But what exactly is a fashion portfolio and how can it help you ...