Creating an apparel brand - in brief Creating an apparel brand from scratch requires the 6 steps of the BAD Method: 1) Brand Design (identity, target, positioning), 2) Collection Design (moodboard, fabrics, patterns), 3) Prototyping & Production (Made in Italy preferable for premium positioning), 4) Shooting & Lookbook, 5) Market launch (DTC e-commerce...
Table of Contents Have you been wondering how to open a clothing shop but don't know if it's still worth it? Let me tell you something: if you really want to make a difference and make your clothing shop a strategic place where people don't just buy, but have an experience, then you are in the...
Table of Contents Do you want to create your first collection but don't know where to start? Or do you already have experience but want to bring more coherence to your creative process? In both cases, one tool is essential: the moodboard. The moodboard is undoubtedly one of the most classic tools that are used at the beginning of every collection of...
Visual identity is what makes a brand recognisable and distinctive: it is not enough to have quality products, without a clear and consistent image, a brand risks getting lost in an increasingly diverse and competitive market. Logos, colours, fonts and packaging must communicate the brand's values and personality, creating an immediate connection with the...
A practical guide on how to design, develop and produce clothing for new mothers Have you ever thought of turning your passion for fashion into a business that combines creativity and practicality? Developing a maternity clothing line can be an exciting opportunity to express your style and meet the needs of new mothers.
Table of Contents Welcome to this new article from the Fashion Business Academy, the reference point for those who dream of building a solid and recognisable fashion brand. I am Corrado Manenti and for years I have been helping designers and entrepreneurs transform their passion for fashion into successful brands. Today I will guide you through the first quadrant of the Fashion...
Table of Contents Who said that fashion is a 'child's play'? Who said you have to be young to realise your dreams? Fashion, like art, knows no age limits. Your passion for beauty, style can explode at any time in life, and becoming a stylist after...
HOW DOES THE CANVAS WORK TO CREATE YOUR BRAND? IN THIS ARTICLE I PRESENT YOU THE FASHION BUSINESS DESIGNER THE TOOL I HAVE DESIGNED TO HELP YOU CREATE YOUR FASHION BRAND Hello and welcome to this section of the Fashion Business Academy where I explain how Canvas works and above all show you what it is...
Fashion is a lifestyle and has become a staple in people's lives it is a multi-billion dollar industry and it is not just about designing clothes. As a customer benefit, it's not just about what you wear, it's also about how you behave your aspirations and beliefs
This article is brought to you by Be A Designer, the fashion office that makes your Brand. The accelerating dynamics triggered by the blockade of the textile industry -one of the most dynamic sectors in society- due to COVID-19, are reflected today and travel in parallel with the entry of the digital era. The marketing mix emerging in 2021 between offline tools...
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